Same pattern as 2012.
Every time they run a FCW /Free Communication WeekEnd, they lose traffic after that. The end is near, the final curtain soon.
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Last year I had written about the Obsolescence of Dating Sites offering Compatibility Matching Methods.
No one of them can prove its matching algorithm can match prospective partners who will have more stable and satisfying relationships than couples matched by chance, astrological destiny, personal preferences, searching on one’s own, or other technique as the control group in a peer_reviewed Scientific Paper.
All of them have a low effectiveness/efficiency level of their matching algorithms (less than 10%). The majority, over 90% of its members are not going to achieve a long term relationship with commitment (or marriage)
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Hot Summer 2013 this January in South America.
Ms. Becky Teraoka said “Our members’ privacy and security is of the utmost importance to us. We, therefore, want to keep you informed of a situation that affected certain customer information.” last September 2012.
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Personality Based Recommender Systems are the next generation of recommender systems because they perform FAR better than Behavioural ones (past actions and pattern of personal preferences)
That is the only way to improve recommender systems, to include the
personality traits of their users.
Have you seen they need to calculate personality similarity between users?
Have you seen there are different formulas to calculate similarity?
In case you did not notice, recommender systems are morphing to ………. compatibility matching engines, as the same used in the Online Dating Industry since years, with low success rates!!! because …… they mostly use the Big5 to assess personality and the Pearson correlation coefficient to calculate similarity.
Please remember: Personality traits are highly stable in persons over 25 years old to 45 years old.
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“
State of the Internet in Q3 2012″ includes information about online dating sites.
I add:
Worldwide there are less than 7 million paid members (adding up all the ones at eHarmony/eDarling, Match, Chemistry, Meetic, MeeticAffinity, OkCupid, PeopleMedia’s Communities, PlentyOfFish, Parship/eCift, etc). The market remains enormous for new players.
Online Dating for serious daters does not need to be more social, it needs to be more effective, more efficient.
Lack Of Innovation & Decadence can summarize the Online Dating Industry since years. The Online Dating Industry is performing like the Pharmaceutical and Cosmetic Industry before the USA Food and Drug Administration was created. There is no/weak Legislation, no ID verification, low reliable background checks, no Quality Norms.
No one compatibility matching method is Scientifically Proven.
The entire Online Dating Industry for serious daters in 1st World Countries is a HOAX, performing as a Big Online Casino, with a low effectiveness/efficiency level of their matching algorithms (less than 10%). In the same range as searching by your own.
More divorce form eHarmony.
eDarling never took off in any of it 16 countries it operates, now they promote ShopAMan.
(Who are they) 
eHarmony researchers Gian Gonzaga and Heather Setrakian get married 1 week, 2 days ago 
6 matches a day – that’s the limit! 3 weeks, 5 days ago 
Following its CEO jumping ship, three Vice Presidents leave eHarmony 1 month ago 
What are the eHarmony fonts? 1 month, 1 week ago 
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If you are a subscriber I will recommend you to not renew your subscription and to denounce eHarmony as a hoax in several Consumers' Associations worldwide. eHarmony is a 12+ years old obsolete site, and a HOAX. eHarmony's Team should be in jail for fraud. eHarmony is not "scientifically proven …
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