Nerve.com sends a scientist to review eHarmony:
It only took them a few seconds to smash the snowy paperweight of my romantic future.
“Unable to match you at this time.”
They had to be kidding. It’s New York City, a straight-male dater’s paradise, the most famous place in America to land girls you wouldn’t have a shot at anywhere else, where fabulous women put up with dirtbags and freeloaders and still get cheated on. No one for me? But I’m not homeless! I’m not a convicted felon! I can be monogamous, I promise! No dice. “Our matching model could not accurately predict with whom you would be best matched.” Yeah, when you say best matched, no shit, you’re a computer, but how about someone who might just like my cardigan collection?
– I Did It For Science: eHarmony.com – Will our new scientist find old-fashioned love?, by Jack Harrison, Nerve.com, dated 9 June 2009.
“When your psychological profile starts sounding like an astrological chart, you know you’re in trouble.”
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Gender discrimination persists in eHarmony. From this article in JaySays.com, dated 2 June 2009:
“… But what happens if you are a “man” seeking a “man” on eHarmony? When you click, “Find My Matches” you receive this message:
Thus, for eHarmony, gays are separate, but equal.”
Not only that, Jay. Continue Reading »
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UPDATE: Compatible Partners promotional codes are available here, as CP.
Hitting 10,000 registrants in 2 1/2 months — Is that quick, particularly from a company that spends $150 million a year in advertising?
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Gian Gonzaga gave Washington Post an interview:
“Why do some people get rejected by eHarmony?
“There are three primary reasons why we’re not able to offer people service. We get kind of a remarkable number of people who are still married, which has always baffled me. Like every other service out there we think it would be highly unethical for us to match them. For a while we didn’t offer the service to people under 20, and now it’s under 18, so that’s another big chunk of people. The last one — and this is the one that becomes the most difficult one to explain to people — there is a set of people out there who have a very complicated view of themselves. They will think of themselves as very situationally driven. Someone will say, “Well, I’m extroverted sometimes, and I’m introverted sometimes.” And when they answer those questions inconsistently, it makes it very difficult for our system to say, “Okay, so who should we match you up with? Someone who’s extroverted or someone who’s introverted?”
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(Republished in entirety with permission from the Family Research Council Blog, dated 2 April 2009. Thanks JP Duffy!)
Last November, eHarmony capitulated to the New Jersey Attorney General who demanded that eHarmony cater to homosexuals. Despite an outcry from eHarmony success couples from across the country, eHarmony followed through this week on its promise to launch a same-sex matching service.
My wife and I met on eHarmony almost three years ago, and we quickly began recommending the service to our single friends who were also drawn to the company’s good reputation. Last year, I told The Wall Street Journal, eHarmony’s success didn’t come from its slick advertising campaigns. It was their high moral standards, because they rose above the ‘hook-up’ mentality of their competitors, and because they were openly helping people find marriage partners.
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Bill Harrison, a publicist specialising in the entertainment industry in the last 12 years, is now tasked to
- speak to the media about eHarmony’s new “same sex initiative.”
- assist eHarmony in promoting the new service in good faith.
- explain why Compatible Partners is not a name of a website intended for seeking roommates.
- educate the general public that it is .net and not .com (and that, yes, .net is being used in websites.)
Harrison is the “media consultant experienced in promoting the ‘fair, accurate and inclusive’ representation of gay and lesbian people in the media to determine the most effective way of reaching the gay and lesbian communities” stipulated in the New Jersey Attorney General news release.
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Yup. A better wording would be: Our present matching system has limitations and your questionnaire results show that you are someone that our system will have a tough time finding a good match. We're very sorry about this, and, please, don't let this mean that there's not someone out …
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