eHarmony sent a marketing research survey invitation to each of its Compatible Partners registrants on July 22, on July 24 and on July 27. Wow, they really want you to answer a survey, do they? Since it is so important, for the record and for discussion here are the survey questions, verbatim.
(What do you think of the survey? Do you think it will help them be any less clueless about gay relationships and dating as they are now? Post your feedback.)
Dear Brüno,
Can you take a few minutes to tell us what you think about Compatible Partners? User feedback is the #1 method we have of learning how to change and improve our service.
Please click here to participate.
Thank you for your help.
Sincerely,
Steve Carter, Ph.D.
Sr. Director of Research and Development
To unsubscribe from further emails, click here
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Gender discrimination persists in eHarmony. From this article in JaySays.com, dated 2 June 2009:
“… But what happens if you are a “man” seeking a “man” on eHarmony? When you click, “Find My Matches” you receive this message:
Thus, for eHarmony, gays are separate, but equal.”
Not only that, Jay. Continue Reading »
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UPDATE: Compatible Partners promotional codes are available here, as CP.
Hitting 10,000 registrants in 2 1/2 months — Is that quick, particularly from a company that spends $150 million a year in advertising?
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(Republished in entirety with permission from the Family Research Council Blog, dated 2 April 2009. Thanks JP Duffy!)
Last November, eHarmony capitulated to the New Jersey Attorney General who demanded that eHarmony cater to homosexuals. Despite an outcry from eHarmony success couples from across the country, eHarmony followed through this week on its promise to launch a same-sex matching service.
My wife and I met on eHarmony almost three years ago, and we quickly began recommending the service to our single friends who were also drawn to the company’s good reputation. Last year, I told The Wall Street Journal, eHarmony’s success didn’t come from its slick advertising campaigns. It was their high moral standards, because they rose above the ‘hook-up’ mentality of their competitors, and because they were openly helping people find marriage partners.
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Bill Harrison, a publicist specialising in the entertainment industry in the last 12 years, is now tasked to
- speak to the media about eHarmony’s new “same sex initiative.”
- assist eHarmony in promoting the new service in good faith.
- explain why Compatible Partners is not a name of a website intended for seeking roommates.
- educate the general public that it is .net and not .com (and that, yes, .net is being used in websites.)
Harrison is the “media consultant experienced in promoting the ‘fair, accurate and inclusive’ representation of gay and lesbian people in the media to determine the most effective way of reaching the gay and lesbian communities” stipulated in the New Jersey Attorney General news release.
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eHarmony’s bastard website Compatible Partners launched yesterday, one day earlier than obliged. Okay, not a bastard, just the first dating site whose owners didn’t really want to create.
Yesterday, the Los Angeles Times wrote,
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now having looked this over the best thing i can say about your survey,is it has merits.However it i agree with what was said before.This is not center on a us gays,now that is vary bad you just are trying too make money off us eHarmony think better on how it does surveys for gay people and your co …
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