eHarmony Blog.com

The Huffington Post had published the article: “Online Dating Vs. Online Gaming: Would You Have Better Luck In Love On WoW Than OKCupid? ”
“So, would you swap your OKC account for a WoW one?” The real issue is: Lack Of Innovation & Decadence can summarize the Online Dating Industry since years.

Remember eHarmony claims 12 million members.

eHarmony is nearly a 12 years old & obsolete site, and a HOAX with any scientific proof.
eHarmony Inc. which owns eHarmony, Jazzed, some % of eDarling and BetterDate, instead of innovating, patched that obsolete site with the “new” features:
Questions
and
a BIG change to the matching page experience

Chemistry is nearly a 7 years old & obsolete site, and a HOAX based solely on an ipsative proprietary personality test developed by Dr. Helen Fisher during 2005.
The IAC (InterActive Corporation) which owns Chemistry, Okcupid, Match and other sites, instead of innovating, patched that obsolete site with the new stream feature.

The Online Dating Industry needs Innovations!!! But innovations are not adding more bells and whistles to actual online dating sites. Or launching new ones with the same stupidities as the old ones.
Only 3 major discoveries can help to revolutionize the online dating industry.
I) Several studies showing contraceptive pills users make different mate choices, on average, compared to non-users. “Only short-term but not long-term partner preferences tend to vary with the menstrual cycle”
II) People often report partner preferences that are not compatible with their choices in real life. (FORGET Behavioural recommender systems or other system that learns your preferences)
III) What is important in attracting people to one another may not be important in making couples happy. Compatibility is all about a high level on personality similarity between prospective mates for long term mating with commitment.

Yesterday, I was testing eHarmony Japan (not live yet) with dummy profiles and I had discovered a valuable information from the following screenshot.

I used Google translate tool and it says “99.7% of eHarmony’s members will not be introduced to you“, i.e. only 0.3% of members will be shown as a compatible partner for you; that is the power of eHarmony’s matching algorithm (the effectiveness/efficiency of the matching algorithm.)

0.3% means:
3 persons per 1,000 persons screened.
or
30 persons per 10,000 persons screened.
or
300 persons per 100,000 persons screened.
or
3,000 persons per 1,000,000 persons screened.
or
30,000 persons per 10,000,000 persons screened.

Continue Reading »