Category Archives: News

Two different homepages (USA site)

Which homepage do you see when you try to log in to the USA site?

the failed free social dating site from eHarmony


Is there a curse in the online dating industry?
free sites can not launch paid sites and success.
paid sites can not launch free sites and success.

Some time ago, January 2009, the IAC (Match/Chemistry) had launched and closed a free dating site named DownToEarth (then rebranded to STiR and closed).
The owners of the free online dating site PlentyOfFish had launched by September 2010 a paid site called eVow and failed.

Jazzed, launched August 2010, the failed free social dating site from eHarmony

It is entirely free
It is social
It is intended to search
but failed

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  • Greg wrote

    Actually the ONLY long-lasting 100% free (yes, I do mean totally free) dating site that's worth using and has lasted for several years now is OKCupid. This is the only one I've come accross that allows full communication (not the stupid little auto-mssgs), full search functionality and gads of user- …

    Respond to Greg »

8 months with Verba

This April 11th 2012, the tenure of Mr. Jeremy Verba will achieve 8 months, since August 2011.

He was never interviewed or never talked in public about eHarmony Inc.’s plans, its long term strategy.

In these 8 months he should had launched a new site with a new matching algorithm to replace eHarmony, 12+ years old & obsolete site, performing as placebo, but he failed.

Is Verba going to resign soon? Who knows?

Top 45 Top Scientific Papers For The Online Dating Industry

“Here is a list of the most interesting scientific studies relevant to the Online dating industry for you to consider reading. Thanks to Fernando Ardenghi for recommending and researching this list. We will be summarizing some more of those studies.”

Full article at Internet Dating Science.

The Online Dating Industry needs Innovations, but the innovations the Online Dating Industry needs will come from only one source: the latest discoveries in theories of romantic relationships development with commitment.
Only 3 major discoveries can help to revolutionize the online dating industry.
I) Several studies showing contraceptive pills users make different mate choices, on average, compared to non-users. “Only short-term but not long-term partner preferences tend to vary with the menstrual cycle”
II) People often report partner preferences that are not compatible with their choices in real life. (FORGET Behavioural recommender systems or other system that learns your preferences)
III) What is important in attracting people to one another may not be important in making couples happy. Compatibility is all about a high level on personality similarity between prospective mates for long term mating with commitment.

Continue Reading »

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  • LoveisLove wrote

    Personality based recommendation is wonderful only thing is that when dealing with people charged with emotions it is never a good predictor. It is though better to predict behavior from trending which is a better model. Understanding the experiences and specifically the emotions of one's history. …

    Respond to LoveisLove »

eHarmony’s secret sauce!

I had emailed eHarmony Inc. about its secret sauce. Guess it! That secret sauce does not exist, the algorithm is performing as placebo.

 

“From: FERNANDO ARDENGHI <ardenghifer@gmail.com>
Date: Tue, Apr 3, 2012 at 6:03 PM
Subject: again eHarmony’s secret sauce does not exist.
To: bteraoka@eharmony.com, ggonzaga@eharmony.com, steve.carter@eharmony.com, elee@eharmony.com, busdev@eharmony.com
Cc: JVerba@eharmony.com, Jeremy.Verba@eharmony.com, IACInvestorRelations@iac.com, IAC IAC <communications@iac.com>, IACCorporateCommunications@iac.com, busdev@match.com

eHarmony’s  “secret sauce” does not exist, the algorithm is performing as placebo, as a machine gun shooting flowers.

No more the “Someone had viewed your profile” feature?


When you clicked to see who had viewed your profile, the subscribe screen appeared.
But now it seems eHarmony Inc.’s Team removed that dirty trick.

Can you guess who had been denouncing eHarmony Inc.’s sites for fraud in several Consumers’ Associations worldwide?

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