eHarmony UK offering a FCW (free communication weekend).
One weekend before Valentine’s weekend?
Many online dating sites, like Chemistry, PerfectMatch, even Match through affiliates; offer a 3 days free trial now. But those free trials are hoaxes, they promote: register for free, try to use the site for free, but if you want, you should pay the fee.
eHarmony Japan was ready to launch since months ago, but never launched, buried/abandoned.
This February 11th, Mr. Jeremy Verba will achieve 6 months in his tenure as eHarmony Inc.’s CEO. That day, He should launch eHarmony Inc.’s new site using the normative 16PF5 personality test or similar to innovate in the Online Dating Industry.
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Can an Algorithm Really Predict Romance?
will be aired Feb. 9th 2012 at 9:00 pm ET/PT CNBC
USA
23+ million singles (registered at online dating sites)
USD 2 billion revenue
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If you had read Singles in America (USA) Study
it is only a bunch of silly statistics, useless at all for the Online Dating Industry, because it needs innovations.
Henry Ford was fond to say “If I had asked my customers what they wanted they would have said a faster horse than the one I have; and not a car.”
Lack Of Innovation & Decadence can summarize the Online Dating Industry 2011.
The Online Dating Industry is performing like the Pharmaceutical and Cosmetic Industry before the USA Food and Drug Administration was created.
The Online Dating Industry needs Innovations!!! But innovations are not adding more bells and whistles to actual online dating sites. Or launching new ones with the same stupidities as the old ones saying “the first dating social network”.
Only 3 major discoveries can help to revolutionize the online dating industry.
I) Several studies showing contraceptive pills users make different mate choices, on average, compared to non-users. “Only short-term but not long-term partner preferences tend to vary with the menstrual cycle”
II) People often report partner preferences that are not compatible with their choices in real life. (FORGET Behavioural recommender systems or other system that learns your preferences)
III) What is important in attracting people to one another may not be important in making couples happy. Compatibility is all about a high level on personality similarity between prospective mates for long term mating with commitment.
eDarling ( of course powered by eHarmony, it has the same matching algorithm ) operates in 12 countries, Spain, Italy, France, Germany, Austria, Switzerland, Sweden, the Netherlands, Poland, Belgium, Turkey and Russia.
eDarling can not take off in any of those countries where it operates.
They show your personality traits (Big 5 model) compared to the average of eDarling’s users, and not compared to a sample of individuals with the same demographic characteristics of the population of Spain for eDarling Spanish version. (as the 16PF5 does)
And they can not show you Compatibility Distribution Curves.
The online dating industry is a USD4 billion business (global market).
… Dr. Eli Finkel (Northwestern University), Schwartz’s younger colleague in the behavioral sciences, who staked out his own territory as industry-scold, denouncing eHarmony, one of the largest dating sites in the world and the first to market a scientific approach to matching. eHarmony has refused to reveal its algorithm, Finkel said, and therefore the company should not advertise a scientific approach to matching until it can show, publicly, that its system works according to the standards of scientific rigor. “
The 9th annual Internet Dating Conference taking place in Miami will once again be the largest gathering of industry online dating, matchmaking and social media executives ever. The 2010 Miami event had over 500 executives in attendance. Other previous events in Miami (2004 to 2009) had over 300 executives in attendance.
Is eHarmony Inc. sending delegates/attendees to that conference?
I hope this time, the executives attending iDate 2012 can talk about THE INNOVATIONS the Online Dating Industry needs!
I remember I had been reading/analyzing iDate conferences since 2004 and unfortunately the main speaker, every year, year over year, had been regurgitating the same statistics, talking the same rubbish because attendees come to Miami to discuss stupidities, as usual in every iDate conference, and not the big Agenda.
There is no Legislation, no ID verification, low reliable background checks, no Quality Norms, except for Shaadi. No online dating site is Scientifically Proven.
The Online Dating Industry needs to kill the Matchmaking Industry. There is no room for both, like computers killed typewriters, but now C-Level executives are more worried about their golf scores than their company’s long term strategy and innovations.
Traffic of paid dating sites declined sharply during 2011 and continues.
Online Dating for serious daters is performing as a Big Online Casino, with low successful rates.
Worldwide there are less than 7 million paid members (adding up all the ones at eHarmony, eDarling, Match, Chemistry, Meetic, MeeticAffinity, OkCupid, PeopleMedia’s Communities, PlentyOfFish, Parship, eCift, etc). The market remains enormous for new players.
Online Dating for serious daters does not need to be more social, it needs to be more effective, more efficient.
The biggest scammers in the Online Dating Industry are not from Ghana or Nigeria because they are precisely marketing executives from big sites. They use credit card billing trickery, automatic rebilling.
eHarmony Brazil failed because NO ONE uses credit cards in South America, they pay in cash or using debit cards in one-time transaction. eHarmony Japan never launched.
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