Right Brain Advertising had prepared fresh documents about eHarmony. Some of them with several mistakes.
They include:
- Homepage
“Welcome to the Right Brain Advertising eHarmony page! For the past several months we have done research on social media habits as well as the online dating
industry in order to come up with innovative solutions for eHarmony.”
innovative solutions for eHarmony??? The only one is to replace eHarmony, 12+ years old & obsolete site, performing as placebo, with a a new site with a new matching algorithm using the 16PF5 test or similar including the latest discoveries in theories of romantic relationships development with commitment.
- Brand Analysis
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New federal regs and recent court decisions are about to affect all US online subscription, membership site and email publishers.
Subscription Site Insider is running an exclusive, new webinar next Tuesday May 15th 2012 starring attorney Lisa Dubrow:
She’ll cover:
- What a recent court ruling against WallStreetJournal means.
- New FTC regulations regarding data, email opt-ins and privacy.
- Why sites shouldn’t say transactions are “safe and secure”.
- How privacy laws affect teen-aged customers.
- Why sites may no longer be able to share attendee contacts with event or webinar sponsors.
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Dr. Gian Gonzaga from eHarmony Labs, is on paternity leave.
Dr. Heather Setrakian from eHarmony Labs, is on maternity leave.
Dr. Vaclav Petricek from eHarmony Labs, is on paternity leave.
Mr. Verba, eHarmony Inc.’ s CEO will be 9 months in his tenure this 11th May.
9 months, the same a normal pregnancy lasts.
Mr. Verba was never interviewed or never talked in public about eHarmony Inc.’s plans, its long term strategy.
In these 9 months he should had launched a new site with a new matching algorithm to replace eHarmony, 12+ years old & obsolete site, performing as placebo, but he failed.
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I had created a fake profile / dummy profile for test purposes at Compatible Partners, to chek how it performs. Like eHarmony, really no difference. Here some fresh screenshots.
(For everyone’s information, eHarmony changes its terms and conditions of service from time to time, without telling its members and customers beforehand. Also, eHarmony never tells anyone what the changes were. In October 2008, I got sick and tired of this and decided to use a “web page monitoring service” to watch for changes to their TOS page (plus a few others), and then of course report them here. This will be a regular column under this blog’s “Site changes” category. I hope you find it useful.)
For the first time ever, eHarmony informs its customers that they changed their terms and conditions of business. In the past two days, several members (not all of them) received an advisory email from eHarmony with a summary of the changes last April 25. Honestly I am stupefied!
Click here for the exact changes to the policy (pdf, 366kb).
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I have just received an email from eHarmony saying:

“We have updated our terms and policies
You may have noticed that we recently changed our Terms and Conditions of Service and Privacy Policy. We know that reading Terms and Policies isn’t at the top of your to-do list, but we do want to provide you with a summary of the important revisions to the terms of our service.
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