eHarmony Blog.comeHarmony went free/fremium USA & Canada, confirmed also by Dave Evans from Online Dating Insider.
Recently eDarling had “divorced” from eHarmony (bought it shares back).
Not sure if the IAC plans to buy eDarling, as the IAC failed to acquire eHarmony several times. eDarling can not take off in any country where it operates.
“eHarmony as an Information Retrieval System: Searching, Matching, and Matchmaking” (page 150)
Introduction
Since 2000, the internet dating site eHarmony has specialized in matching heterosexual singles for long-term relationships leading to marriage (Prodhan, 2008); integrating a sophisticated, psychological profiling system within an online dating framework to make finding love less arbitrary. eHarmony promotes a principle of self discovery and of potential partners, and it is through a hybrid of current technology and old-fashioned matchmaking that their foundation of introspection and data processing is formed (Orr, 2004, pg. 55): “By combining the best scientific research with detailed profiling of every member, we screen thousands of single men and single women to bring you only the ones that have the potential to be truly right for you” (eHarmony Website, 2012, Scientific Matchmaking, para. 1). PAGE 150
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For purposes of testing the criteria of measurement, as well as potentially varied outcomes of the search results, 2 user-models were devised: “Leia”, or user-model 1, is your typical “loser” type, intelligent and artistically inclined, yet socially awkward and severely emotionally maladjusted, as opposed to user-model 2 who embodies user-model 1′s paradox. “Lena” views herself as highly social, gregarious, emotionally stable, optimistic, extremely attractive and healthy—she is “perfect” in the way, albeit in a bland, superficial sort of way, that she doesn’t exist; and doesn’t, as she was strictly contrived for testing purposes. PAGE 151
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As evidenced by user-model 2 who was purposely constructed to reflect a highly superficial, 5’7 beauty with shallow interests in cultural, artistic, and intellectual pursuits, “Lena’s” profile was considered desirable by the interface and her potential matches; and judging by her potential matches, one would say the results are fairly accurate.
Despite eHarmony’s efforts to appraise the human personality within a scientific sensibility, since the human element is not taken into consideration until communication ensues, which occurs after matches are reviewed, this appraisal still remains on a superficial level. The 29 dimensions of compatibility do not comprise the real-life chemistry that must occur in order for a match to be successful; the test itself does not test these facets but must be done so in a real-life, interpersonal setting. A personality test cannot also realistically take into account all facets of personality, as its entirety is multi-dimensional; this encompasses quirks, minor subtleties and the overall complexities of character, including the scope of any unperceived, individual flaws that may be undetected by a static questionnaire. PAGE 155
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Please remember eHarmony has 2 bogus patents about its Compatibility Matching Algorithm.
eHarmony, a 12+ years old obsolete site, uses a Compatibility Matching Algorithm based on personality similarity with the Big5 normative personality test and Dyadic Adjustment Scale (invented by Dr. Graham B. Spanier in 1976) as its core. The Guided Communication Process (a mutual filtering step) is an appendix of its main matching algorithm.
During November 2012, eDarling changed its name to ElitePartner in Norway.
Now launches in 3 new countries: Hungary (ELITTÁRS) , Finland (ELIITTIKUMPPANI) and Denmark (PARTNERMEDNIVEAU).
Rocket Internet GmbH is a German online startup incubator founded in Berlin in 2007.
Rocket Internet’s business model is to clone successful internet sites, usually from the United States (e.g. Groupon), and replicate them in other countries such as Germany (e.g. Citydeal). The sites are then often acquired by the original company (Groupon acquired Citydeal in 2010).
eDarling is an eHarmony clone for 19 countries: Chile, Mexico, Italy, Germany, Poland, Spain, Belgium, Sweden, Russia, Switzerland, Austria, the Netherlands, Norway (branded ElitePartner), France, Czech Republic, Turkey, Hungary (ELITTÁRS) , Finland (ELIITTIKUMPPANI) and Denmark (PARTNERMEDNIVEAU).
Recently, 2 conferences were held for the Online Dating Industry.
The iDate2013 Las Vegas and OnlineDatingSummit Miami, USA, nearly at the same time.
Both conferences were fruitless for end users, for daters.
NO INNOVATIONS SINCE YEARS IN THE ONLINE DATING INDUSTRY.
The Journalist Dan Slater had written the book “Love in the Time of Algorithms: What Technology Does to Meeting and Mating”, but he analyzed actual online dating sites like eHarmony, PerfectMatch, Chemistry, PlentyOfFish, MeeticAffinity, True and others offering compatibillity matching methods which are obsolete since years!
Dr. Eli Finkel (Northwestern University) had appeared last year, 2012, at CNBC’s “Love at First Byte: The Secret Science of Online Dating” documentary. He co authored the paper “Online Dating: A Critical Analysis From the Perspective of Psychological Science”
eDarling in the same road of eHarmony.
That interview at DS confirms eDarling is in emergency!
Full year 2009
Full year 2010
Full year 2011
Full year 2012
4 long years losing money, they had lost over Euros60 Million!
4 long years with low performance
4 long years burning money from their investors (Rocket Internet empire).
(Who are they) 
6 matches a day – that’s the limit! 2 weeks, 3 days ago 
Following its CEO jumping ship, three Vice Presidents leave eHarmony 3 weeks, 2 days ago 
What are the eHarmony fonts? 1 month ago Jan 28-Feb 28: eHarmony US’s Free Guided Communication Event 1 month ago eHarmony claims 12 million users, now in 2012 1 month ago The intriguing silence of the CEO 1 month ago 
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