SincerelyEthical’s incisive commentary on the lawsuit disputing eHarmony’s scientific basis brought me to think about eHarmony’s OTHER set of customers — a group that, as far as I can tell, has never been served by this blog.
I’m talking about eHarmony’s advertisers.
I’ve never worked in an online ads project before so I know little about this. Perhaps this blog’s readers who know this subject can post a review or an assessment of eHarmony as an advertising medium. What should advertisers need to know or ask before adding eHarmony to their marketing mix? Anybody?
1. A “task inbox” layout — e.g., “Welcome bubblenix, here are your tasks for today.”
2. A conversations layout — all my communications with a match in one conversation thread page.
3. Multilingual and internationalized — alas, eHarmony, there’s billions to be made in international markets.
4. Status messages — e.g., “Bubblenix is taking karate class”, “Bubblenix has just fell in love with Pad Thai” or “Bubblenix is in Milwaukee until Monday.”
I noticed something on the promotional codes page.
During the last free communication weekend, I noticed that the “Yes” votes stopped at 148. I thought it was odd that the company expired its code in only two weeks. I haven’t even received my “Here’s Your Last Chance” email yet.
Curious I clicked during the FCW the email offer they sent me last month (3 months for $44.85) and the screen said that the discount didn’t work.
Then a week ago (Thursday or Friday, maybe), the Yes votes started rising again. My “Last Chance” email came on Sunday (“discounted rate ends on September 8, whatever”). I clicked the email offer from last month again and the discount worked again.
and it made me wonder why eHarmony takes months and months to add even small enhancements to the features of the website. I think eHarmony makes more money and has more capital and more employees than Evernote — why is it that eHarmony has been left behind in web technologies? Just curious.
Here's what eHarmony should do:
1. Don't advertise on TV/radio one day of the week (say Wednesday) for one year.
2. Use the $25 million gained to build an eHarmony 2.0 from the ground up.
3. Use open source software like PHP, MySQL -- I don't know what else.
4. Here are the specs of eHarmony …
1. Sending 50 sets of first questions is easier than sending 50 emails elsewhere. There may be no difference in the results, but which is easier?
2. eHarmony members review profiles more thoughtfully, in my opinion. I have my reasons. For example, I reveal my photo on later stages, yet, in majority of the time, my matches close communication or initiate communication immediately after reviewing my profile. If there’d be fence-sitters, I initiate communication with them after three days but almost always I receive no reply or other action, so therefore they are unpaid members. Maybe because eHarmony sends members matches, there’s no search engine.
3. If I rely on my social circles, I do not meet as many women as I can on my own.
4. More people in eHarmony are looking for a serious relationship. I don’t know why exactly: perhaps because of the high cost, perhaps because of the long questionnaire, perhaps because of the married couples who flaunt where they met.
Despite a small level of cookiness, the matches whom I spoke with and whom I met with are the kindest, most gentle, most devoted and most loving.
Somehow this showed up in today's blog. Are we talking about the same site. The above wasn't my experience, most of the guys except for two of them c …
Around 43051 marriages (and counting) were matched through eHarmony since March 2, 2005. Around 1337 members married today. - Harris Interactive (Caveat)
Flub i …
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