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“Conversion Leader: 1-in-20 site visitors will subscribe”

The following page is on the current advertiser kit, dated June 2008.

eHarmony Media Kit: Site Metrics

“1-in-20 site visitors will subscribe”

Revisiting the question: How many of my matches are subscribers? I will leave you to make your own estimates (Take off eHarmony Advice visitors who aren’t customers and take off questionnaire rejects), but I would put it BELOW 5%.

Together with eHarmony’s communication gauntlets, it’s no wonder that its members’ OC percentages are around or below 3%.

eHarmony is needing more than Lee and Anne Marie.

What’s your recent Open Communication percentage (the # of matches in OC vs. # of matches received)? Share it with our readers.

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    Comments 2

    1. Rich wrote:

      I’m trying to add a comment to the July 6th statements about 3% or less OC. I joined eHarmony on July 7 and just calculated my “% OC” which came out to be .027%. I’ve been very quick to close matches that didn’t seem to fit and have spent a fair amount of time reading/filtering remarks and communicating. I viewed this percentage (even before reading this blog) as incredibly high, given my “pickiness” and am more than satisfied with it.

      Posted 27 Jul 2008 at 11:02 am
    2. Pete wrote:

      Rich, it is 2.7% (1 out of 37).

      While you may love being picky (a diff topic altogether because the eharmony is supposed to do much of the compatibility filtering already), the point is you’re paying good money to receive suitable matches when really only 1 out of 20 of them will be able to respond. 19 out of 20 is deadwood, will never respond.

      Icing of the cake is that eharmony refuses to show who are paid/unpaid or active/inactive.

      Posted 29 Jul 2008 at 4:35 am

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