eHarmony sends free magazines (sometimes without notice) when you join

When you start receiving the following magazines in the mail, and know nothing about it, let me tell you who the culprit is. eHarmony gave your screenname and address to a magazine distribution company and told them to send you one or more complimentary subscriptions.

It’s all part of eHarmony’s mission to find us the love of our lives.

Us Weekly

Us Weekly Magazine covers

Us Weekly is a celebrity magazine that covers topics ranging from celebrity news and style, to the latest trends in fashion, beauty, and entertainment.

Self Magazine

Self Magazine cover

Self Magazine is an magazine specializing in fitness, health and nutrition for women.

Prevention Magazine

Prevention Magazine cover

Prevention is an American healthy lifestyle magazine, whose range of subjects include food, nutrition, workouts, beauty and cooking.

(Magazine descriptions were provided by Wikipedia.)

Introducing the mastermind behind all this …

The opportunist and perpetrator is a company called M2 Media Group. Their press release says it all (highlighting is ours):

Leading Online Relationship Service Includes Magazine Subscriptions as Benefit Offering [Whose benefit, tell me?!]

STAMFORD, Conn., August 20, 2007 –M2 Media Group, a leading magazine subscription agency, announced today a marketing partnership with eHarmony that provides members of the Internet´s #1 trusted relationship service a selection of top-brand magazine subscriptions. The high-profile Partnership Deductible magazine program utilizes gender-targeting to offer a dynamic list of titles to paying members.

“eHarmony is the leader in online dating and relationship services,” said Michael Borchetta, CEO of M2. “They are focused on ´relationships´ and not just singles, which opens up a tremendous development opportunity for magazine publishers.” …

“When you require a 250-question profile for membership,” said Borchetta, “you are talking about extremely engaged and committed consumers – the perfect magazine audience.”

Feel free to contact Michael Borchetta (bio) (mborchetta@m2mediagroup.com, (203) 355-2721) and tell him what a perfect magazine audience you are.

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Trackbacks & Pingbacks 1

  1. From Aussie Personals » Blog Archive » Magazines bundled free (and sometimes without notice) when you … on 07 Jul 2008 at 9:40 am

    [...] Raw Funk Online Personals wrote an intriguing post today onHere’s a little taster“eHarmony is the leader in online dating and relationship services,” said Michael Borchetta, CEO of M2. “They are focused on ´relationships´ and not just singles, which opens up a tremendous development opportunity for magazine … [...]

Comments 12

  1. Davo wrote:

    You’re joking right?

    Notification that a magazine is included in your membership, free, is right there for everyone to see!

    You’d have to be blind not to notice.

    It clearly states it and there’s a big cover of a magazine and 10 to choose from. It gives you the ability to decline the free magazine too.

    Thanks for the added benefit – I love eHarmony!

    Posted 07 Jul 2008 at 11:15 am
  2. eHarmony Blog wrote:

    Well, I love eHarmony, too, Davo.

    Some people are blind, I’m afraid, because many people report receiving magazines in the mail without knowing anything about it.

    http://advice.eharmony.com/?page=view_thread&TID=13706, dated 3 July 2008, is the latest proof.

    Posted 07 Jul 2008 at 11:34 am
  3. OdeWriter wrote:

    The first isssue of “Blender” showed up months after I joined. Probleme is, having completely forgotten, when I saw that my account with “Blender” (more accurately ‘PalmCoast Media’) was “already paid,” I immediately figured I’d ben slammed AND they were somehow debiting my checking/debit-card account for a subscription. I wasted a good half hour of my life straightening it out. A letter or note (reminder) would have seemed to me a simple, common sense courtesy.

    Posted 14 Jan 2009 at 4:28 am
  4. Phil Konstantin wrote:

    Dear Porn Purveyor,

    In January you apologize for sending me unsolicited porn. Now, it is
    March 22, 2009 and the Porn magazine is still being sent to me. I
    just received another one in today’s mail.

    STOP STOP STOP

    You better believe I am going to be discussing this sickening act of
    yours on my television show. I have also filled out the appropriate
    form with the USPS. See their instructions below:

    Stopping receipt of unsolicited “obscene” mail

    You may file PS Form 1500 at a local Post Office to prevent receipt
    of unwanted obscene materials in the mail or to stop receipt of
    “obscene” materials in the mail. The Post Office offers two programs
    to help you protect yourself (and your eligible minor children).

    Option 1: Application for Prohibitory Order (requires the
    objectionable mailpiece)

    Under the Pandering Advertisements Statute, 39 USC 3008, if you are
    the addressee of an advertisement, and consider the matter (product
    or service) that it offers for sale to be “erotically arousing or
    sexually provocative,” you can obtain a Prohibitory Order against the
    mailer. You apply for the order by submitting the entire advertising
    mailpiece (the original, NOT a photocopy) with a properly completed
    application. Minor children under 19 years old and residing with you
    may be included in the application.

    o Provides a deterrent to continued mailings by a specific
    mailer advertising a product or service you consider erotically
    arousing or sexually provocative

    o You are required to save all materials, including the
    envelope and the entire mailpiece and then attach the entire opened
    mailpiece to PS Form 1500

    Phil Konstantin

    > Dear Mr. Konstantin,
    >
    > Your email to eHarmony’s customer care department regarding the
    > unwanted subscription to Maxim magazine you received was escalated
    > to my office. We sincerely regret and apologize for any distress
    > this situation may have caused you. As you requested, I will also
    > follow up this email with a letter via postal mail expressing our
    > regrets. We will send the letter to the billing address we have on
    > file for you. If you’d prefer it go elsewhere, please let me know.
    >
    > During the eHarmony subscription process, we give members the
    > option to select a magazine from the offered list or to opt out of
    > this offer altogether. When a member does not opt out of the offer
    > or select a specific magazine, our fulfillment vendor automatically
    > sends a default publication. I completely understand that you took
    > offense to the publication you received and will speak with the
    > individuals who manage this program about its appropriateness as a
    > default publication.
    >
    > Our records show that you have already cancelled this subscription.
    > If there is any more assistance we can offer you regarding this
    > matter, please let me know.
    >
    > Thank you for bringing this to our attention and we wish you all the best.
    >
    > Sincerely,
    >
    > April B.
    > Office of the President
    > eHarmony

    Posted 23 Mar 2009 at 9:14 am
  5. balasim wrote:

    i want to be your friend always

    Posted 13 Nov 2009 at 12:04 am
  6. LATHE2ND wrote:

    Today I was shocked to find out I recieved a copy of Maxim magazine in my mail.
    I contacted Maxim at 1-800-829-4321 to find out how I was subscribed. They were polite and informed me that it was billed through an eHarmony subscription. I had subscribed to eHarmony for a month, but had deleted my account about 8 months ago.
    I keep a close watch on my accounts and there as of this moment are no charges for anything suspicious that could be related to the magazine.

    After a little research I feel I have gotten to the bottom of this:
    I am very upset that eHarmony sold my info to Magtracker.com aka bluedolphin. The toll free numbers do not allow you to speak to anyone, they refer you to their website which I could not view because of my cookie settings.

    It appears this was a free perk somehow eHarmony felt I needed. I am a Christian and find this type of porn (however “soft Porn”) very offensive.

    I am a single father with 2 teenage sons living with me. They do not need to be exposed to this type of trash!

    NICE JOB eHARMONY – NOT!

    Posted 14 Jan 2010 at 1:10 pm
  7. CEECEE wrote:

    Now I know why I got ” Women’s Health” magazine. I didn’t question it and I don’t think I was charged for it either. Now I will keep tabs to see if this happens again if I decide to subscribe to eharmony again.

    Posted 17 Jan 2010 at 6:49 pm
  8. P wrote:

    Hi. I am LIVID. Like you, I am also getting these inane magazines in the mail and like you I have tried, fruitlessly, to get the companies to stop sending me their garbage.
    Could you please paste the email address of the Eharmony customer rep who finally acted on your distress?
    or at least email it to me? That would be great.
    Thanks for all your hard work.

    Posted 02 Jul 2010 at 12:14 pm
  9. Katie wrote:

    Hmm – I wondered why I got what appeared to be a six-month subscription to InStyle. It’s not something I would buy, but it’s fun to look through. I can imagine someone uptight and conservative might be offended by the choice of magazine, but I thought it was a nice, fun choice.

    Posted 01 Oct 2010 at 12:47 am
  10. TexasAggie wrote:

    Well I was going to call eharmony, I am blind, literally. Well about six months after I had joined, I begin getting maxum. Even if I could see, I don’t care for that garbage, women are to be admired and appreciated for all they are within, not just what they are sexually. For the record, I did meet a wonderful woman on Eharmony, we are getting married in late 2011. She too started getting Cosmopolitan subscriptions and we can bet 50 million bucks where they came from. I’m putting in a call to Eharmony tomorrow on her behalf to get that stopped, since she is in school all day as a teacher. Funny thing too, you can’t even get a phone number to stop the Cosmo mags from showing up, she tried emailing them and tonight, I did so in more direct, all be it kind terms.

    Posted 04 Oct 2010 at 7:03 pm
  11. Spectre wrote:

    We have canceled our Eharmony subs but my mom and I continue to get this cursed trash. I have tried to cancel on that stupid M2 mediagroup so many times. I have now sent both them and Eharmony angry mail. It drives me crazy and my mother is flipping out that we are going to get charged.

    Posted 17 Nov 2010 at 10:38 am
  12. Lydia wrote:

    I have been informed by customer service that it is a free year long gift as a thank you for using Eharmony. Some gift. See? Not a choice. Was forced on us.

    Posted 17 Nov 2010 at 5:49 pm

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