eHarmony Blog.com

Matchmaking service owe their business to their membership demographics. I don’t understand eHarmony doesn’t publish their statistics more often.

According to press releases and news articles, the eHarmony population is represented by the following:

• more than 8 million users (as of Aug 22, 2005)
• more than 6000 marriages between members (as of Aug 30, 2004)
• 88% are frustrated with the search for a mate and hope to find a husband or wife through eHarmony (As of Mar 8, 2004)
• 91% had received more than ten potential matches using eHarmony (as of Nov 20, 2003)
• 41% had tried other dating sites first (as of Nov 20, 2003)

Race

• 83% are white (as of Mar 6, 2004)
• 6% are black (as of Mar 6, 2004)
• 4% are Hispanic or Latino (as of Mar 6, 2004)

Socioeconomic

• 47% of users have a bachelor’s degree or higher (as of Mar 6, 2004)
• 64% report an income of more than $40,000 (as of Nov 20, 2003)

Religion

• 72% of members belong to a religious group (as of Mar 6, 2004)
• 21% of members identify themselves as “spiritual” (as of Mar 6, 2004)
• 6% say they are neither “religious nor spiritual” (as of Mar 6, 2004)
• Of those identified as religious, 91% say they are Christian; 3% identify themselves as Jewish; and 4% as “other” (as of Mar 6, 2004)

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Source:
EHarmony. (2006, July 11). In Wikipedia, The Free Encyclopedia. Retrieved 17:55, July 15, 2006, from http://en.wikipedia.org/w/index.php?title=EHarmony&oldid=63237330.

For an update, see also: Quantcast Statistics