eHarmony finally admits it: It’s all about the money

Waldorf says, 'It's all about the money.'

If you didn’t read the Los Angeles Business Journal article posted yesterday, you missed the clincher at the end of that article:

The company is accused of excluding gays based on Warren’s Christian values. But Waldorf said it’s all about the money.

“There’s a real business issue here,” Waldorf said. “You’ve got to decide what market you’re going to put resources against. For example, we’ve decided that the Chinese market will be a big enough opportunity. We have a lot of things to go after and the gay community is not a market we’re going to pursue and that’s it.”

That’s it, eh? What eHarmony management told us and the press in the past was all a big runaround, huh? Because, in the end, serving the gay community won’t make eHarmony money.

Would you believe me if I tell you I’m trying really hard to be uncritical and positive about the company in this blog? Ahh, I desperately need a change of pace and need to post a Couples story tomorrow.

Trackbacks & Pingbacks 2

From eHarmony’s International Plans | Online Dating Insider on 20 May 2008 at 6:17 am ¶
[...] of the story. Chemistry, MyPartner, Adam4Adam and the other gay sites can breath a sigh of relief. Unofficial eHarmony Blog. Category:International Blog [...]
From die liebe und nichts als die liebe on 20 May 2008 at 7:23 am ¶
Kommt eHarmony – nach Europa?…

eHarmony, eine Online-Partnervermittlung aus den USA, die als ideologisch durchtränkt gilt, will nach einem Zeitungsbericht nicht nur das Vereinigte Königreich erobern, sondern auch den Rest von Europa – so jedenfalls orakelt das „Los Angeles Bu…

Comments 3

Shar wrote:
I don’t see a problem here.

They have a smart business model and have picked what the believe to be the most profitable target market.

If there is a surge in demand for a gay eHarmony, I’m sure they would be happy to make money from that too.
Posted 22 May 2008 at 7:35 am ¶
eHarmony Blog wrote:
Shar, to understand the gist of this post of mine, please read the articles in the LGBTs not accepted category and eHarmony’s own Diversity statement, everything of which Waldorf’s avowal invalidated.

I’m glad to know that some countries have chosen to have laws on accessibility for the disabled, on multicultural diversity and on recognising its aboriginal people. These laws protect their community from businessmen who think like Waldorf.
Posted 22 May 2008 at 8:40 am ¶
John M wrote:
Wait a sec, are you saying there aren’t ANY LGBT dating sites out there and that eHarmony holds a monopoly with dating sites and in doing so is infringing on LGBT’s freedom? Give me a break.

A law is not going to help the situation because it doesn’t need to be helped. There are many dating websites available to LGBT.

The only thing a law is going to do (aka regulation) is make it more expensive for eharmony to do business. According to them it isn’t as profitable. A business exists to make money first. Not serving a group should be their right just as it is your right to not patronize a business.

The next thing you’ll demand is to criminalize individuals who don’t shop at a store because the owners are LGBT…
Posted 04 May 2011 at 12:49 pm ¶

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