If you didn’t read the Los Angeles Business Journal article posted yesterday, you missed the clincher at the end of that article:
The company is accused of excluding gays based on Warren’s Christian values. But Waldorf said it’s all about the money.
“There’s a real business issue here,” Waldorf said. “You’ve got to decide what market you’re going to put resources against. For example, we’ve decided that the Chinese market will be a big enough opportunity. We have a lot of things to go after and the gay community is not a market we’re going to pursue and that’s it.”
That’s it, eh? What eHarmony management told us and the press in the past was all a big runaround, huh? Because, in the end, serving the gay community won’t make eHarmony money.
Would you believe me if I tell you I’m trying really hard to be uncritical and positive about the company in this blog? Ahh, I desperately need a change of pace and need to post a Couples story tomorrow.