The Los Angeles Business Journal gives us an update of eHarmony’s business plans and business figures. Here’s a summary.
- A panel of psychologists went to validate a translation of the Compatibility Questionnaire in focus groups in China (I reported this in February) and found that cultural differences matter little.
- eHarmony registrants gained 25% over the past year. A big fraction of them pay $59 a month or $250 annually ($20.83/month) for the service.
The couple study I reported two days ago is called “Marriage Lab” and is ongoing in the basement of its Pasadena headquarters. eHarmony will be hiring 400 couples as participants over a five-year period.- eHarmony UK will open in June. I will keep an eye on http://www.eharmony.co.uk/ to catch it.
- “EHarmony invests about $3 million annually [out of its $200 million revenue] in research, including what’s done in its lab and internationally. Other online matchmakers use algorithms, but they don’t have six Ph.D. researchers on staff or anything like eHarmony’s marriage lab.”
Read the rest of the article, dated 19 May 2008
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