One of the benefits of getting the free eHarmony Compatibility profile (a $40 USD or $40 CAD value, depending on which site you visit) is being reminded four times a month that $59.85 is all it takes to experience the joys and tribulations of a three-month subscription at eHarmony.
Yes, four times a month, every month!
- First, the exciting “Exclusive offer” email.
- A week later, the “Hurry! Offer ends tomorrow” blurb.
- When you think you have given up, the “Good news: Offer extended” message brings you hope.
- And one week later, when you least expect it, the “Here’s your last chance” email.
What fun!
(By the way, a correction: the $59.85 3-for-1 isn’t their “lowest introductory rate ever.” Last September, they offered $44.85 for three months. For proof, see the email they sent eHarmonyBlog.)
Up until autumn last year, they ran this promo only four times a year. For instance, we wrote last July that the March one was great for lining up dates for the summer. In August, someone in eH management (who was previously declared mentally insane) said,
PHB: “Yeah let’s nag our millions of registrants every month! Thousands of them are bound to be lonely at one point. Kaching!!
“Hey IT guy, what hardware do we need to send out 10 million emails in 24 hours (115 emails per second)? … You know what, change that. It’s got to be sent between 9am to 11pm; We’re a legit company.”
IT Guy: “(punching the numbers) 200 emails per second, boss?”
PHB: “Oooh yeah, and include this picture of this man and woman (who will neither get any royalties or get their privacy back).”
IT Guy: “(singing, a la Strong Bad) This will be, an everlasting promotion. This will be, the email you’ve been waiting for. This will be, another time that we’re offering 3-for-1 for youuuu, ooh.”
PHB: “(joining in) Nagging you, is some kind of wonderful, cause 29 dimensions is just how much we care. We’ve given you the compatible matches and made you believe no one else compaaaares, yeah!”
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