From Recoil: eHarmony.com founder matches socks based on 29 dimensions of compatibility
It’s old, it’s funny, and I regret I only found this news article today:
eHarmony.com founder matches socks based on 29 dimensions of compatibility
Pasadena, Calif., October 2004 — Dr. Neil Clark Warren, founder of the popular Internet dating service eHarmony.com, matches his laundered socks based on 29 dimensions of compatibility necessary for creating harmonious, long-lasting sock pairings, the well-known psychologist and author told reporters Tuesday.
“While others attempt to match socks based on a very limited amount of information such as size, color and stitching pattern, our scientifically developed set of compatibility principles is proven to foster that magical union between two socks that can lead to long-term domestic bliss,” said Warren from his Pasadena home. “Every day, socks purchased from retailers around the world are finding their drawer-mates right here in the comfort of my laundry room, thanks to our advanced system.”