eHarmony Blog.com

The former link www.eharmony.co.jp redirects now to www.eharmony.com
eHarmony Japan was never launched but it revealed eHarmony has not any “secret sauce”
Its matching algorithm performs as placebo.

In a recent article “Rocket Internet’s eDarling, eHarmony share plans, say Asia is ‘a different elephant’” shows eHarmony Inc.’s CEO visited eDarling’s HeadQuarters and suggests Verba had refused to acquire the rest of Darling (70%) due to eDarling’s high operating losses.

eDarling now operating in 14 countries: Germany, France, Austria, Switzerland, Sweden, The Netherlands, Spain, Italy, Poland, Russia, Turkey, Norway, Czech Republic and Belgium. But.. eDarling can not take off in any country it operates.

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The 29 dimensions of stupidities.

eHarmony Inc.’s “new” CEO had never talked in public or with the press during last 10 months, since he began his tenure.

eHarmony, is a nearly a 12 years old obsolete site, uses a Compatibility Matching Algorithm based on personality similarity with the Big5 normative personality test and Dyadic Adjustment Scale (invented by Dr. Graham B. Spanier in 1976) as its core. The Guided Communication Process (a mutual filtering step) is an appendix of its main matching algorithm. eHarmony is not “scientifically proven” because eHarmony Labs could not prove eHarmony’s matching algorithm can match prospective partners who will have more stable and satisfying relationships -and very low divorce rates- than couples matched by chance, astrological destiny, personal preferences, searching on one’s own, or other technique as the control group in a peer reviewed Scientific Paper.

eHarmony Japan was live, ready, fully developed since September 2011 but never launched, silently buried.
eHarmony Inc. IPO is inviable now.
eHarmony Inc. had been launching several sites during last 12 years including Jazzed as a social dating site and partnered with eDarling in Europe.
Jazzed had failed. BetterDateDE failed.
eDarling can not take off in any country it operates.
eHarmony USA, Canada, UK, Australia and Brazil in decadence.
eHarmony claims 12 million users, now in 2012. eDarling the same.

The Online Dating Industry is performing like the Pharmaceutical and Cosmetic Industry before the USA Food and Drug Administration was created.
There is no/weak Legislation, no ID verification, low reliable background checks, no Quality Norms like ISO 9001:2008 for customer service, except for the Indian company Shaadi.
The entire Online Dating Industry for serious daters in 1st World Countries is a HOAX, performing as a Big Online Casino, with a low effectiveness/efficiency level of their matching algorithms (less than 10%). The Online Dating Industry needs to kill the Matchmaking Industry, like computers killed typewriters.
The Online Dating Industry needs Innovations, but Innovations are not adding more bells and whistles to actual online dating sites. Or launching new ones with the same stupidities as the old ones.
Recently Right Brain Advertising  had published some fresh documents about “eHarmony’s plans”, but if they do what it is planned, eHarmony Inc. will die peacefully, going directly to bankruptcy.

Any CEO needs to show success, achievements during his/her tenure. Mr. Verba should replace eHarmony, a 12 years old & obsolete site, performing as placebo, with a a new site with a new matching algorithm using the 16PF5 test or similar including the latest discoveries in theories of romantic relationships development with commitment.

WorldWide, there are over 5,000 -five thousand- online dating sites
but no one is using the 16PF5 to assess personality of its members!
but no one calculates similarity with a quantized pattern comparison method!
but no one can show Compatibility Distribution Curves to each and every of its members!
but no one is scientifically proven!