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Marginally, 3% of new subscribers find a spouse in eHarmony

In 2004, of 100 of those who visit eHarmony, 24 actually subscribe. Of 100 of those who subscribe, 3 find marital partners in the service.

I came up with this figure based on statistics available in 2004.

* 90 members marry per day.1
* eHarmony had a 24% conversion rate in 2004.2
* 10 to 12 thousand members join every day.3

I then calculate “marriages per new subscription per day”; using the above information, it’s 90 per (24% of 10K-12K) per day = 3.125% to 3.75% per day.

This is like saying 10-12K people applied to Harvard this semester, but only 2400-2800 were accepted this semester, while at the same time only 90 graduated. The ratio of graduates vs. enrollees this semester is 3 is to 100.

So, therefore, marginally, 3% of those who pay up find their marriage partner in the service. Wow.

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    Comments 1

    1. dues2high wrote:

      Yes this is what I’ve come up with: Eharmony dues are WAY too high. Let’s do something about it. I keep getting emails from women who want to meet me but I can’t see their pictures because I’m not a member. But they think I can! And so these “Free Communication Weekends” are there to build up a FAKE MEMBER BASE so peopel will pay outrageous monthly fees thinking eharmony rocks when it TOTALLY doesn’t. To save these poor women from thinking I can respond back, I just REMOVED MY PHOTO from my profile. I suggest ALL OTHERS NON-MEMBERS do the same. If every non-member does this, I assume that more than 1/2 the photos will come down, followed by 1/2 their members leaving, followed by eharmoney monthy rates dropping by about 1/2, which is where they SHOULD be. Good luck and REMOVE YOUR PICTURES ASAP non-members!

      Posted 18 Mar 2011 at 9:17 am

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