and still falling…
This graph is based on DoubleClick data, which is owned by Google and is one of eHarmony.com’s long-term major advertisers.
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Unofficial, comprehensive and commercial-free guide to eHarmony with news, opinion, discussions and advice
As per DoubleClick, eHarmony.com site traffic starting April 2011 the lowest since November 2008
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Comments 4
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I remember there being a regular increase from Jan 1 leading to Valentines Day and slightly after it and then it drops off once it warms up until a little later in the year but that’s a pretty big dip.
…or a bunch of people have figured out how to install ad-blocking software if those numbers come from advertising.
In any event, it certainly feels like online dating is a complete failure from what I’m seeing on the one free site I’m on. The economy being bad probably hurts in terms of folks willing to spend money on a dating service as well as them leaving a current parter and seeking another.
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Just from observation, eHarmony is in “recession” mode. They sold off their peripheral properties, stopped hiring, stopped giving out $9.95 promo codes, stopped having week-long or month-long free communication events, and cut down on US ad spending.
How far will they scale back? Let’s see.
Maybe they are headed to changing their revenue model?
Meanwhile they continue to invest, hire, advertise and promote their country sites in UK, Australia, Brazil and Japan.
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eharmonyblog,
Part of what you say is true, however, the advertising is still going strong.
I see eHarmony commercials all the time, with Dr. Warren in them again.
(And yup, obviously they are getting Dr. Warren back to do those commercials, because presumably they are hurting, subscription-wise) -
Absolutely, they brought the good old Dr. Warren back because they are hurting. For the past several years we have not seen hide nor hair of him. Quite frankly I felt his presence somewhat hurt the site in the beginning….Saturday night live calling it “ME” harmony and all. Then this extremely attractive couple appeared on commercials claiming success and I think it turned the site around dramatically. They probably were a success but as in general they ARE few and far between. Relationships ARE complicated and I think the 29 Dimensions thing may be overrated and has run it’s course in it’s total, true validity. There desperate measures for matching people up are to the point of no choices and options for their members who may be high profile and would like a degree of privacy and discreetness at times and people are going to fall away and not put up with it anymore. It may lose their quality of members. I’m not sure it will continue on without a high degree of competition. I, for one will not return to the site.
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