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Match.com buys another competitor…

According to the linked Forbes blog, IAC Interactive, the parent company of Match.com, Chemistry.com Singlesnet and OkCupid!, has put in a bid to acquire meetic.

Some history:

  • Match.com agreed to hand over the European operations to meetic for a 27% share in meetic
  • They sign over their market/leads to them to become the market leader in Europe (apparently, Match.com didn’t do well in Europe, reference all the research from Fernando Ardenghi on culture differences, etc.)
  • meetic sells out to Match.com (this piece of news)

    • …of course, this means that meetic users are going to be moved over to Match.com in the near term, just like they were when Match.com absorbed Yahoo! Personals.

    Yet another sign of lack of innovation and that online dating is falling to the hands of the few. Consumers are ending up with inferior products that oversell and don’t deliver.

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      Comments 2

      1. FernandoArdenghi wrote:

        I strongly agree that a carnivore dinosaur (Match) is going to eat a vegetarian dinosaur (Meetic).

        C-Level executives are more worried about their golf scores than their company’s long term strategy and innovations.
        The Online Dating Industry needs to kill the Matchmaking Industry, like computers killed typewriters.
        The biggest scammers are not from Ghana or Nigeria. They are precisely marketing executives from big sites. They use credit card billing trickery.
        Lack Of Innovation & Decadence can summarize the Online Dating Industry since years. The Online Dating Industry is performing like the Pharmaceutical and Cosmetic Industry before the USA Food and Drug Administration was created. There is no/weak Legislation, no ID verification, low reliable background checks, no Quality Norms.
        No one compatibility matching method is Scientifically Proven.
        The entire Online Dating Industry for serious daters in 1st World Countries is a HOAX, performing as a Big Online Casino, with a low effectiveness/efficiency level of their matching algorithms (less than 10%).

        The Online Dating Industry needs a major cataclysm to extinguish the big, old and obsolete dinosaurs (eHarmony, Match/Chemistry, PerfectMatch, Meetic, Parship, etc).

        Soon … or later, that cataclysm will occur.

        Posted 07 Jun 2011 at 7:57 pm
      2. Muslim Date wrote:

        Gas Stations. Multinational Corporations. Online Dating Sites.

        Regardless of what you’re talking about, monolpolies are never a good thing. Match.com buying another competitor isn’t a good thing as competition brings the best out of every and forces companies like Eharmony and Match.com to go one better than the opposition and offer MORE to their clients, not less.

        Posted 17 Feb 2012 at 5:38 pm

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