Wow, traffic to eHarmony Blog has been phenomenal. In the past month we receive 60 visitors a day (double of last period), each visiting an average of 4.89 pages. Visitors peaked 89 one time and pageviews peaked 548 another time (double of last period’s peak).
Highlights
Our Top three most popular search phrases (last 31 days)
- “if i had a bad day, what is the first thing you would do for me?”
- “blog on eharmony experience”
- what are you most passionate about
Top three content
Content Uniq. Views Pageviews Avg Time % Exit
/eharmony/ 453 891 85.95 24.02
/eharmony/102 215 460 59.10 16.09
/eharmony/124 178 287 135.09 25.44
We got 11% of our traffic direct — that is, 11 out of 100 visitors already had us bookmarked or were typing us directly into their browsers. On another report, “Absolute Unique: Prior Visitors” is 41 — that is, exactly 41 visitors who visited us last period went back to visit us again — I would call these 41 visitors our regular readers.
The top gainer among our referrers is Technorati. Technorati is one of the top blog search engines and, yes, we appear very prominently among Technorati’s many types of search results for the keyword “eHarmony.”
The secret to increased hits
One of the gadgets we installed in eHarmony Blog is that when someone visits us from a search engine result, the site offers several related pages to the search keyword. We don’t see many blogs using this gadget, but in our experience it significantly boosted our pageviews and significantly dropped our exit and bounce rates.
The gadget is called Landing Sites, mashed and written by someone who calls himself “the undersigned.” To supplement the gadget, we also displayed a real-time list of the most popular posts.
See also last period’s stats.
Thanks everyone for visiting!
Do you like this article? Post a comment on Facebook