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1. From liebepur on 25 Aug 2010 at 2:32 am ¶

   eHarmony und seine neue „Umsonst-und-Sofort“ Datingseite…

   eHarmony ist sozusagen das selbst ernannte Urgestein konservativer Partnersuche – doch offenbar folgen die US-amerikanischen Inhaber inzwischen auch anderen Trends: Leicht und locker zusammenzukommen und eine schöne Zeit dabei zu haben. Ob man das Ganz…

Comments 11

1. Fernando Ardenghi wrote:

   Free/freemium online dating sites like PlentyOfFish and OKCupid are only good to send prospective customers to paid online dating sites like Chemistry and eHarmony.

   Free/freemium online dating sites are marketing tools, when free users got tired of free sites, they migrate to a paid one.

   The revenue of PlentyOfFish is USD 30million per year, the revenue of Match/Chemistry is over USD 340 million per year, the revenue of eHarmony is estimated over USD 250 million per year.

   Some time ago, Match/Chemistry had launched (and closed) a free site name DownToEarth (then rebranded to STiR and closed). I think the people at eHarmony had learned from that failed experience.

   PlentyOfFish is big and strong in Canada, United States and the United Kingdom, the same markets where eHarmony is also big and strong.
   eHarmony had been spending money at PlentyOfFish, showing eHarmony’s ads.
   I am not sure if eHarmony also places ads at OKCupid. (I mostly use Firefox browser with AdBlock plus add-on and I never see ads)

   But Jazzed, the low quality online dating proposal powered by eHarmony, is 1.0, only a Search Engine. Nobody is going to pay for a Search Engine, because PlentyOfFish and OKCupid are free.
   People pay for online dating 3.0 “Compatibility Matching Algorithms” like Chemistry and eHarmony.

   If eHarmony can spend USD millions in a big marketing campaign celebrating its 10th Anniversary, so eHarmony can run a FREE online dating site.

   The questions when you are filling your profile include:
   “Are you looking for a long-term relationship that could lead to marriage?”
   “Do you personally know someone who has had success with online dating?”

   My bet is Jazzed is FREE and it will always be FREE for ever, with the only purpose to leverage eHarmony, to convert free users to paid clients migrating from Jazzed to eHarmony; and try to destroy …. PlentyOfFish.

   ————
   The fake/dummy female profile I had invented at Jazzed was detected and deleted in less than 3 hours.
   I always create fake/dummy males/females profiles at online dating sites for test purposes, but it is the first time I saw a so fast action, to detect and delete, at Jazzed they are really checking each and every profile.
   (I have dynamic IP address, so every time I reset the modem, I change my IP. I normally change my IP more than 20 times per day)
   ————

   You can see some screenshots in my blog.

   Regards,

   Fernando Ardenghi.
   Buenos Aires.
   Argentina.
   ardenghifer@gmail.com

   Posted 25 Aug 2010 at 1:20 pm ¶
2. ScottK wrote:

   Hey,
   I posted this over on Advice.
   (Hope you don’t mind!)

   It will be interesting to see what others think about it.

   Personally, I think it is yet another huge mistake, in a series of blunders by EHarmony.

   Posted 25 Aug 2010 at 6:12 pm ¶
3. Fernando Ardenghi wrote:

   Have you noticed the “I like” button at Jazzed?

   Is it going to use semantic web tools for online dating purposes?

   Is Mr. Siegel involved in Jazzed?

   Semantic web tools for online dating purposes will be a complete disaster, it will add a lot of distortion!!!

   [
   I remember Mr. Siegel as the person who had tried to launch LTR and said:
   http://thepowerofpull.com/siegel/ltr-com

   "The idea is to build a competitor to eHarmony that is free and advertising based"
   "I have developed a revolutionary new matching engine that will provide MUCH better matches than eHarmony's."
   "My matching engine is geared toward long-term compatibility and can even be used by offline matchmakers."
   "I have a revolutionary online advertising model that is nothing like today's online ads."
   ]
   extracted from
   http://www.onlinepersonalswatch.com/news/2010/06/david-siegel-author.html

   Regards,

   Fernando Ardenghi.
   Buenos Aires.
   Argentina.
   ardenghifer@gmail.com

   Posted 26 Aug 2010 at 1:22 pm ¶
4. FernandoArdenghi wrote:

   UPDATE

   I was wrong.

   I needed to create another fake male profile there at Jazzed to test how the “I Like” button performs.
   When you click that button, it sends a special ice-breaker to the person.

   e.g.
   I had clicked the “I Like” button to the question a female answered:
   “If you could have a dinner party with any 3 people living or dead, who would you invite?
   My 3 grandparents”

   and the system automatically sent her a message saying:
   (the fake male profile I had invented for testing purposes) likes your answer to the question ‘If you could have a dinner party with any 3 people living or dead, who would you invite?’

   I had clicked the “I Like” button to the question a female answered:
   “If you could be a contestant on any game show, which one would it be?
   MXC (Most Extreme Elimination Challenge) – Japanese Game show aka Takeshi’s Castle. It’s hilarious!”

   and the system automatically sent her a message saying:
   (the fake male profile I had invented for testing purposes) likes your answer to the question ‘If you could be a contestant on any game show, which one would it be?’

   I had clicked the button 8 times in one profile, so I sent her 8 Nudges/Likes.

   I had previously thought that button was performing like the “I Like” button at Facebook, where it is part of a behavioural recommendation engine by personal preferences, but the “I LIke” button at Jazzed only sends nudges to the profile of a person.

   Sorry for the confusion.

   Regards,

   Fernando Ardenghi.
   Buenos Aires.
   Argentina.
   ardenghifer@gmail.com

   Posted 26 Aug 2010 at 9:47 pm ¶
5. Harky wrote:

   For some reason I can’t get the Jazzed.com web site to work with Firefox. I don’t have adblock extensions running. When I click to read an email, it simply won’t work. Works fine on Internet Explorer though.

   Posted 13 Oct 2010 at 12:28 pm ¶
6. naomi wrote:

   first time sing;le

   Posted 03 Nov 2010 at 3:32 pm ¶
7. Dating web site wrote:

   “Each week we feature expert advice about dating and relationships, entertainment and health. Post your feedback, take our interactive polls and even ask our experts for advice. Enjoy walking in 3D City, chatting with people online and sharing hobbies

   Posted 03 Jan 2011 at 2:10 am ¶
8. Fernando Ardenghi wrote:

   A little birdie told me Jazzed is now game over. No one is using it.

   It is funny eHarmony, a paid site, had launched a free online dating proposal (Jazzed) nearly at the same time PlentyofFish, a free site, had launched its paid proposal, eVow (failed, game over).

   Both eHarmony and PlentyOfFish had failed in launching other dating proposals to complement their long time strategy.

   Posted 08 May 2011 at 5:57 pm ¶
9. SingleGuyInNC wrote:

   They gave it a year and it is a flop. Match.com and the free sites seem to have this market cornered.

   They could always let eHarmony users open their profiles to “browsing”. That strategy is probably just as effective as their “scientific” method.

   Posted 10 May 2011 at 9:02 pm ¶
10. SingleGuyInNC wrote:

    Fernando:
    Jazzed wasn’t free. It was only free for the first couple of weeks, then you had to pay up to use the full features, although it was significantly less crippled than Match.com when you were a non-paying member.

    Posted 10 May 2011 at 9:04 pm ¶
11. FernandoArdenghi wrote:

    betterDate by eDarling is the copycat of Jazzed by eHarmony.
    Both eHarmony and eDarling are stagnated, in decadence and they are desperately trying to acquire new members to convert them in paying subscribers with automatic rebilling trickery.

    Posted 09 Jun 2011 at 8:18 pm ¶

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