Q&A: What’s the best day of the month to use a coupon code?

Answer:

Our promo codes page has been around a long time — Enough time for us to tell people to plan WHEN to buy an eHarmony subscription.

Best day of the month to use a promo code

(The Y-Axis on the right is for the red line (success rate), that is, for every 100 respondents who came on the 5th of the month, how many found a working code.)

Thus, if you can wait a couple of weeks, you can increase your chance for a working code from 40 to 60% or you can pay $10 less.

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Comments 3

  1. john wrote:

    Umm… Is the $ Y-axis the amount saved? Is the % Y-Axis on the right % of total cost?
    are the savings based on 1 month, 3 months, a year?

    So, 21st and the 29th… Maybe you can add to this a day-of-week study too. That would be interesting as it may reflect who is working at the eH phones…

    Posted 08 Jun 2010 at 10:29 am
  2. eharmonyblog wrote:

    After each 17th of the month is the best time to use a promotional code. Chances are higher, codes are better.

    The Y-Axis on the right is for the reds line (success rate), that is, for every 100 respondents who came on the 5th of the month, how many found a working code. Almost all the codes are for the 3-month plan; I will break the types of plans later on version 2.

    I made the day of week graphs but they’re both flat and showed no significant differences.

    Posted 08 Jun 2010 at 9:02 pm
  3. john wrote:

    Now if you could just combine it with gender, age range, and geo-location, we would be all set. :D

    Posted 09 Jun 2010 at 5:07 pm

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