A typical high-quality television commercial costs $200,000 to $400,000 to make, plus fees to celebrity endorsers. So, how do you make them cheap in this tough economy? Solicit home-made videos from your customers (by running a contest of course), then use their footage and pay them nothing.
Why did eHarmony go this low? According to eHarmony, their new television campaign is aimed at the skeptics who think that the couples appearing in commercials are actors. Unfortunately, the skeptics were impervious to this.
For more washed-out talking heads, see eHarmony’s Youtube channel.
We covered their Facebook page earlier…, but don’t worry, we didn’t roast them about it.
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