We will be seeing more and more eHarmony pushing itself in Twitter and Facebook, albeit only temporarily. Whether this is a good thing or not, it is better than pushing to recruit more affiliate marketers, many of whom lie through their teeth to write favorable reviews anyway.
eHarmony is looking for a Temporary, full-time Social Media Specialist to develop and execute the Publishing Dept.’s Social Media Strategy for eHarmony’s web properties.
Responsibilities:
- Own and execute the Social Media Contact Calendar
- Manage, Monitor and Engage in Social Media/Internet Communities
- Own Social Media, interact with outside Online Communities, Blogs, Message Boards, Email Discussion Groups and Live Chats to generate exposure, publicity and traffic.
- Be passionately in tune with latest social media developments, online behavior and trends. Identify opportunities and develop plans/proposals for implementing scalable social media programs to generate maximum social media optimization.
- Devise and implement appropriate campaigns for social media activities
- Define and track performance of campaign testing and live campaigns.
- Provide regular reports to internal stakeholders on campaigns and social media matrices.
- Use knowledge gained through analysis to provide insight on forecasting, budgeting and social media marketing direction
(Job posting, posted on 13 November 2009)
For those who don’t know what Social Media is, here is a great video intro from the Common Craft Show, made in May last year:
You’ve seen the video; do you think eHarmony has what it takes to succeed in Social Media?
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