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Comments 4

1. SingleGuyInNC wrote:

   Do you think they really care about breaking new ground if they are raking in money and don’t have to invest it into building up infrastructure or trying to meet new goals?

   Yet another reason to be happy about some competition entering the arena to ruffle their feathers.

   Posted 01 Nov 2009 at 10:11 am ¶
2. Fernando Ardenghi wrote:

   “You can fool some of the people all of the time, and all of the people some of the time, but you can’t fool all of the people all of the time.”

   Is eHarmony only a BIG HOAX ?
   Is eHarmony Labs only a decorative element?

   eHarmony has been always the same:
   1) Big5 to assess personality.
   2) Dyadic Adjustment Scale to calculate compatibility (similarity) between prospective mates.
   3) Guided Communication Process as an appendix of its main matching algorithm. The Guided Communication Process is a mutual filtering step.

   eHarmony is only supported by a big marketing budget and not by serious scientific evidence.

   eHarmony DOES NOT HAVE any peer_reviewed Scientifc Paper by Academics (public scrutiny of findings) from different Universities showing eHarmony’s matching algorithm can match prospective partners who will have more stable and satisfying relationships than couples matched by chance, astrological destiny, personal preferences, searching on one’s own, or other technique as the control group.

   If eHarmony has 20,000,000 active members
   and
   suppose eHarmony is responsible of 300,000 marriages since 2001
   and 700,000 dyads in long-term relationships.

   eHarmony’s Success Rate is only 2,000,000 persons / 20,000,000 == 0.1

   eHarmony’s Success Rate == 10%

   90% of eHarmony’s members are going to fail in finding someone highly compatible!

   Is eHarmony only a BIG HOAX ?

   Regards.
   Fernando Ardenghi.
   Buenos Aires.
   Argentina.
   ardenghifer@gmail.com

   Posted 01 Nov 2009 at 2:48 pm ¶
3. SingleGuyInNC wrote:

   “90% of eHarmony’s members are going to fail in finding someone highly compatible!”

   I think the failure rate is much higher than 90%.

   “Is eHarmony only a BIG HOAX ?”

   I think if there were absolutely no success stories, then this would be true…that they are just raking in the money and not actually providing a service. That is my definition of a hoax.

   I think a better metric is if they are better at matching folks than the other services. In my case, eH has done better than Match.com and others in terms of producing actual meetings. That said, I’m still not very satisfied with them because mediocre or slightly better than poor results really doesn’t jive with the marketing campaign that they have created.

   It is hard to put a finger on this because it is not like a conventional service where the service is guaranteed. With the cable company, you pay $x a month and you get programming. With eH, you pay $x a month and you may or may not get matches that respond. Sort of feels more like buying tickets for a carnival game.

   Posted 02 Nov 2009 at 11:53 am ¶
4. Ron wrote:

   If I were the eHarmony CEO and 2 1/2-year-old company metrics is all I can say on my Bloomberg TV interview, I would have just stayed home and watched football.

   It’s embarrassing that Bloomberg had nothing else to use as a headline. He could have done better. Did I hear that Waldorf is teaching entrepreneurial lectures somewhere? No good news (or no recent good news) is bad news.

   Posted 07 Nov 2009 at 8:37 am ¶

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