The “Close” link just about everywhere else except on the photos page. Of course, we know why. eHarmony wants us to think about the person as a whole. However, physical attraction is a strong part of the decision process and generally, you need to look at the other photos posted instead of just the primary as part of that decision.
Why not make the simple change to the site code to include a close link on that page. If they aren’t convinced it is worth placing there, track how often that link is used versus the “main” one. I think they would find that more people would close from the photo page and by not having it there, the user interface is actually not user friendly and a hinderance for users.
So, how about it, eHarmony? Can you spare fifteen minutes of payroll time and task a programmer to make this change?
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