One thing severely lacking in eHarmony Blog is perspective from the other side of dating sites. EHB always writes from the consumer’s point of view and we never hear about the challenges and rewards of running a dating site itself. Am I right?
“… It is other things, of course: things like knowing what your ROI is on your daily traffic, what your members do inside your site, what they like and what they don’t, and then constantly tweaking, experimenting, and often-times losing (a lot of) money by trying new things….”
– Sam Moorcroft, co-founder and president of ChristianCafe, Online Dating Post: How To Run a Successful Online Dating Site, dated 19 June 2009
Well I didn’t get permission to republish Moorcroft’s essay, but I invite you to head out and read it.

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