How we run our dating site, by Sam Moorcroft of ChristianCafe

One thing severely lacking in eHarmony Blog is perspective from the other side of dating sites. EHB always writes from the consumer’s point of view and we never hear about the challenges and rewards of running a dating site itself. Am I right?

“… It is other things, of course: things like knowing what your ROI is on your daily traffic, what your members do inside your site, what they like and what they don’t, and then constantly tweaking, experimenting, and often-times losing (a lot of) money by trying new things….”

– Sam Moorcroft, co-founder and president of ChristianCafe, Online Dating Post: How To Run a Successful Online Dating Site, dated 19 June 2009

Well I didn’t get permission to republish Moorcroft’s essay, but I invite you to head out and read it.

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Comments 5

  1. Uncle Fester wrote:

    >> EHB always writes from the consumer’s point of view

    Not so much anymore. Lately, it seems like you’re a marketing mouthpiece for eH. Reposting every mention of eH on the web – whether relevant to consumers or totally irrelevant. Covering the commercial actors like celebrities. And so on.

    Really wish this site would get back to its original mission. It’s not very useful now.

    Posted 16 Aug 2009 at 3:04 pm
  2. eharmonyblog wrote:

    What was the site’s original mission? Please tell.

    Thank you so much for your note. Let me tell you something though: EHB is driven by readership. We monitor what people read and what people find the site with and give them more of the same, and we answer what people are asking out there.

    We cover the TV couples because people look them up. They are also examples of what works, even if success is very rare on eH. We covered Tracy and Jeremy again last week because people, not just theonyxtraveler, are pleased to see an interracial couple on TV.

    After all the banter, the criticism, the bad reviews, the complaints, and everything, this site will always patently end up promoting eHarmony. For example, any how-to we write is indirectly promoting the service. That’s how it is.

    We respond to our readership needs, so go ahead and accuse EHB of pandering to the masses. Of this EHB is guilty.

    Practical example: A very old post here says, “don’t ever close matches.” A more recent post says, “Clean up your lists after the FCW.” EHB has changed across the years.

    I want to hear more feedback from you, though. What do you want to read more on this site?

    E

    Posted 16 Aug 2009 at 8:21 pm
  3. Ron wrote:

    Here are my own “feature requests”…:

    1. I’m with you on the ‘monitor what readers read and give them more of the same”, but do the frequent short posts fall in this category? I hope not. They’re just diluting the useful articles with noise. Nobody comments on them, that’s for sure.

    2. You guys don’t have to post every day, you know. If the update is just one or two lines I suggest you just update the existing posts with the new information.

    3. Have a weekly “Links of the week” post for stuff-on-the-web material. Few things on EH are “breaking news” that need instant dissemination.

    EHB has insight on EH found nowhere else, no doubt. I love your coverage of the LGBT saga, and I have nothing against feature articles about the couples on TV. I just feel that EHB has been recently taken over by the Twitter and Facebook crowd.

    For what it’s worth.

    Posted 17 Aug 2009 at 8:27 pm
  4. Glorene wrote:

    I GOOGLED “CHRISTIAN CAFE TOLL FREE NUMBER” AND YOU CAME UP. I AM TOTALLY FRUSTRATED IN TRYING TO CONTACT THEM … DO YOU HAVE A TELEPHONE NUMBER OR EVEN A WAY FOR ME TO EMAIL THEM????

    Posted 14 Jul 2010 at 1:37 pm
  5. E. Foley wrote:

    comment@christiancafe.com

    http://christiancafe.com/guests/contact/

    Posted 14 Jul 2010 at 1:43 pm

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