20% more registrations + 33% drop in traffic = ?
In this week’s Wall Street Journal article, eHarmony notes that “site traffic may not correspond to user registrations, which [eHarmony] says were up 20% in the first five months (January to May) of this year from a year earlier.”
That same WSJ article shows a comScore chart that eHarmony site traffic dropped 33.5% from 2.524 million in January to 1.826 million in May, falling each and every month.
Data: Number of people in eHarmony, per comScore
|(in millions)||2008||2009||% drop|
Side note: Of all the dating sites he examined in the article, the WSJ columnist was least unimpressed with eHarmony. Good job, eHarmony Research. Two percent of all marriages in a country where 70% were online (Nielsen, 2006) is, quoting one of our readers here, a success rate “beneath pathetic”. but I’m glad eHarmony strove to be conservative in their figures.