In this week’s Wall Street Journal article, eHarmony notes that “site traffic may not correspond to user registrations, which [eHarmony] says were up 20% in the first five months (January to May) of this year from a year earlier.”
That same WSJ article shows a comScore chart that eHarmony site traffic dropped 33.5% from 2.524 million in January to 1.826 million in May, falling each and every month.
What does this mean? eHarmony is a ghost town now, with enormously more and more cardboard cut-outs as members. How sad.
Data: Number of people in eHarmony, per comScore
| (in millions) | 2008 | 2009 | % drop |
| January | 2.318 | 2.524 | -8.886% |
| February | 2.665 | 2.251 | 15.53% |
| March | 2.766 | 2.08 | 24.80% |
| April | 2.764 | 1.983 | 28.26% |
| May | 2.33 | 1.826 | 21.63% |
Side note: Of all the dating sites he examined in the article, the WSJ columnist was least unimpressed with eHarmony. Good job, eHarmony Research. Two percent of all marriages in a country where 70% were online (Nielsen, 2006) is, quoting one of our readers here, a success rate “beneath pathetic”. but I’m glad eHarmony strove to be conservative in their figures.
Do you like this article? Post a comment on Facebook