SincerelyEthical’s incisive commentary on the lawsuit disputing eHarmony’s scientific basis brought me to think about eHarmony’s OTHER set of customers — a group that, as far as I can tell, has never been served by this blog.
I’m talking about eHarmony’s advertisers.
I’ve never worked in an online ads project before so I know little about this. Perhaps this blog’s readers who know this subject can post a review or an assessment of eHarmony as an advertising medium. What should advertisers need to know or ask before adding eHarmony to their marketing mix? Anybody?
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