Dave Evans opines,
How could the dating industry respond to Facebook adding a dating feature? Go ask Match or eHarmony to add just 5 new questions to their profiles. That would take three months of meetings just to agree on the questions, then fighting to get added to the development schedule, then testing and QA, then finally rollout. Maybe less but you see what I’m getting at. This is the reality of large companies that lack the nimbleness of smaller scrappier startups. I’ll give it to Match that DownToEarth was a pretty solid skunkworks project, but DTE dropped 100k visitors in April, that more traffic than 95% of all dating sites. So much for the great experiment. Side note: Even in this economy, Match US growth is up 10% last month.
via You Got Your Match in My Facebook, dated June 23, 2009.