Ann C wrote:
All companies consider a bad debt/account and fraud in their books. The impact of this website may be too minimal for them to notice it, to be honest.
They will take notice once the website has enough hits for them to affect their $200M revenue. The bad debt/account and fraud is normally at 5%. The impact of the promo codes page is very far from $10M annually.
With time to kill, I ran some database queries on the “Yes it worked” votes that EHB’s promo codes page has collected since December 2007 (that is, over the last 18 months).
- 3,366 Yes votes on “$9.95 / month for 3 months” = $303,030 discount
- 241 Yes votes on “$13.28 / month for 3 months” = $19,282 discount
- 139 Yes votes on “$14.95 / month for 3 months” = $10,425 discount
- 73 Yes votes on “$19.95 / month for 3 months” = $4,380 discount
- 54 Yes votes on “1 month free” = $3,236 discount
- Total: 3,873 Yes votes out of 6,017 unique voters.
- Total revenue: $121,000, after $340,000 discount
That’s $340,000 saved, disregarding currencies.
Ann is right, this isn’t a lot of money.
In its defense, not every visitor votes. For example, for the month of April 2009, while the promo codes page received 389 Yes votes from 590 unique voters, the page received 27,000 pageviews (as per server logs) or 7,500 unique pageviews (as per Google Analytics).
Google Analytics reports that the promo page had 63,900 unique pageviews since December 2007. Let’s estimate, presuming every visitor votes. 3,873 voters out of 6,017 unique voters saved $340,000, therefore if 63,900 visitors voted, then 41,100 voters would have saved $3,610,000.
Ann is right, the impact of this website is minimal. The company ought to never contact us about these codes any time soon.
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