Gian Gonzaga gave Washington Post an interview:
- OnDating: Shared Qualities for a Successful Relationship: EHarmony Researcher Gian Gonzaga Says Shared Traits… – Washington Post, dated 24 April 2009
- Learned in the love lab: Opposites are bad matches – delawareonline, dated 24 April 2009
- Shared qualities for a successful relationship – The Log Cabin Democrat, dated 24 April 2009
“Why do some people get rejected by eHarmony?
“There are three primary reasons why we’re not able to offer people service. We get kind of a remarkable number of people who are still married, which has always baffled me. Like every other service out there we think it would be highly unethical for us to match them. For a while we didn’t offer the service to people under 20, and now it’s under 18, so that’s another big chunk of people. The last one — and this is the one that becomes the most difficult one to explain to people — there is a set of people out there who have a very complicated view of themselves. They will think of themselves as very situationally driven. Someone will say, “Well, I’m extroverted sometimes, and I’m introverted sometimes.” And when they answer those questions inconsistently, it makes it very difficult for our system to say, “Okay, so who should we match you up with? Someone who’s extroverted or someone who’s introverted?”
“You just launched Compatible Partners, which focuses on gay and lesbian relationships. Do the same requirements for shared characteristics apply?
“We think so. The existing literature on same-sex couples indicates that a lot of the same theoretical basis of sharing the same deep values is going to predict better relationships over the long haul. So right now we’re moving on the assumption that the same kinds of models are going to apply well, and then over time we’ll work on that model to tailor it as best as possible.”

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