Learned in the love lab: Opposites are bad matches, even for gay matching

Gian Gonzaga gave Washington Post an interview:

Why do some people get rejected by eHarmony?

“There are three primary reasons why we’re not able to offer people service. We get kind of a remarkable number of people who are still married, which has always baffled me. Like every other service out there we think it would be highly unethical for us to match them. For a while we didn’t offer the service to people under 20, and now it’s under 18, so that’s another big chunk of people. The last one — and this is the one that becomes the most difficult one to explain to people — there is a set of people out there who have a very complicated view of themselves. They will think of themselves as very situationally driven. Someone will say, “Well, I’m extroverted sometimes, and I’m introverted sometimes.” And when they answer those questions inconsistently, it makes it very difficult for our system to say, “Okay, so who should we match you up with? Someone who’s extroverted or someone who’s introverted?”

You just launched Compatible Partners, which focuses on gay and lesbian relationships. Do the same requirements for shared characteristics apply?

“We think so. The existing literature on same-sex couples indicates that a lot of the same theoretical basis of sharing the same deep values is going to predict better relationships over the long haul. So right now we’re moving on the assumption that the same kinds of models are going to apply well, and then over time we’ll work on that model to tailor it as best as possible.”

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  1. From die liebe und nichts als die liebe on 27 Apr 2009 at 11:12 pm

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Comments 2

  1. SingleGuyInNC wrote:

    “Well, I’m extroverted sometimes, and I’m introverted sometimes.”

    Interesting, as I situationally am intro/extroverted but genereally test as an introvert and have taken the test three times and have not been rejected. Observations were posted elsewhere here about the Chemistry profile and how it does matching and how they do not disqualify people who are split (I show up nearly equally in the categories on their test).

    I smell a rat as this brings up an interesting situation:
    What happens if you are a subscriber, take the test, are clearly an E or an I and then take it again after a while and end up in the mixed category where they would reject you. What does eHarmony do for those users? Refund them if they are in the middle of their subscription?

    Maybe once you get in the system you can’t get rejected and then they do whatever they can with the test results to match you? If so, then why reject folks based on this? Let them in and just do a mediocre job matching them and collect money from them. Certainly can’t do that much worse than the rest of us that do fit in their neatly defined categories.

    Posted 26 Apr 2009 at 10:13 pm
  2. eharmonyblog wrote:

    1. Perhaps Gonzaga meant that the rejected is inconsistent/situational in more than one dimension.

    2. Whether the paid can flunk a retest is an interesting question indeed. It’s hard to set up an experiment to find out. Perhaps one of our readers is willing to pick ‘Separated’ when he retakes the questionnaire. This spells instant rejection; let us know what screen comes out.

    Posted 26 Apr 2009 at 11:47 pm

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