Bill Harrison, a publicist specialising in the entertainment industry in the last 12 years, is now tasked to
- speak to the media about eHarmony’s new “same sex initiative.”
- assist eHarmony in promoting the new service in good faith.
- explain why Compatible Partners is not a name of a website intended for seeking roommates.
- educate the general public that it is .net and not .com (and that, yes, .net is being used in websites.)
Harrison is the “media consultant experienced in promoting the ‘fair, accurate and inclusive’ representation of gay and lesbian people in the media to determine the most effective way of reaching the gay and lesbian communities” stipulated in the New Jersey Attorney General news release.
The company Bill Harrison works for, Fifteen Minutes, includes a specialty in LGBT media and public relations. The praisery’s clients include Carlos Mencia, Cathy Schulman, Isaiah Washington, APA, Greenberg Glusker, Mario Lopez and Steve Tisch. They wrote a “10 commandments of public relations”, which will give the reader an idea how Bill Harrison and Fifteen Minutes plan to pull eHarmony out of their longstanding PR crisis.
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