“ER: What is eHarmony doing to weather these tough economic times?
“Waldorf: People come to us for great long-term relationships. And what we know is that people have no trouble ascertaining the value if they understand what it is we’re doing for them. That means just making the service better and really communicating the value proposition as crisply as we can. I also think that in all economies, the desire to be in a great long-term relationship doesn’t change. If anything, during hard times, people may value it even a little more.”
February 2009 – Cover Story: A Harmonious Pairing, dated February 2009
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