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eHarmony deploys Netezza to analyse customer interactions

MARLBOROUGH, Mass. — Netezza Corporation (NYSE Arca: NZ), the global leader in data warehouse and analytic appliances, today announced that eHarmony has deployed Netezza as its enterprise data warehouse to analyze large volumes of member data to better understand how its customers interact with its site. The Company chose Netezza for its scalability, low cost of ownership, proven track record with online businesses and fast time to value on key business intelligence (BI) initiatives.

– eHarmony and Netezza Get Matched for Business Analytics, dated 28 January 2009

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    Comments 1

    1. eharmonyblog wrote:

      The IDG article further explained this technology’s relevance to the users of eHarmony:

      EHarmony … pushes up to 12TB of information at a time into the Netezza system, said Joseph Essas, vice president of technology (bio).

      The company uses the Hadoop large-scale computing framework to run scoring algorithms against its pool of users to match potential mates, he said. Behavioral metrics, such as what users do with the matches they receive, or their satisfaction with a match, get fed into Netezza for analysis.

      The Netezza system, which eHarmony began using in October, is “more or less working as advertised. … It runs complicated queries, it’s fantastic in terms of table scanning and those sorts of things.”

      This sounds exactly like the new rating features that came with the Maybe tab.

      Posted 01 Feb 2009 at 4:50 pm

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