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eHarmony 2.0 to be outsourced from match.com

Readers, this is NOT TRUE. Call it an early April fools.  No actual news here but I’m sure it got someone’s attention at the home office…

I was going to post this as a comment in the HarperCollins post but I couldn’t resist throwing it up in the limelight to see what sort of reaction it might garner.

Again, one more time – this is totally false but a heck of a zinger given what I’ve recently read: they are “outsourcing” customer support to interactive voice response as what appears to be their primary “line of defense” against their subscribers, publishing puff pieces on astrology in relationships and outsourcing advice columns from HC.

Seriously, what is next?  Why are they outsourcing so much?  Are they losing money or projecting losses?

More importantly, what has happened to the eHarmony that I signed up with in 2006 which seemed to have significant integrity with respect to their process of finding a meaningful and lasting relationship?

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Comments 2

  1. eharmonyblog wrote:

    Why outsource:

    * Lower costs due to economies of scale
    * Ability to concentrate on core functions
    * Greater flexility and ability to define the requisite service more readily
    * Specific supplier benefits. For example, better security, continuity, etc.
    * Higher quality service due to focus of the supplier
    * Improved internal management disciplines resulting from the exercise itself
    * Less dependency upon internal resources
    * Control of budget
    * Faster setup of the function or service
    * Lower ongoing investment required in internal infrastructure
    * Greater ability to control delivery dates (eg: via penalty clauses)
    * Lack of internal expertise
    * Increase flexibility to meet changing business conditions
    * Purchase of industry best practise
    * Improve risk management
    * Acquire innovative ideas
    * Increase commitment and energy in non core areas
    * Improve credibility and image by associating with superior providers
    * Generate cash by transferring assets to the provider
    * Gain market access and business opportunities through the supplier’s network
    * Turn fixed costs into variable costs

    (from theoutsourcerzone.com)

    Posted 27 Jan 2009 at 10:18 pm
  2. SingleGuyInNC wrote:

    I don’t disagree that there are good reasons to outsource but surely there have to be limits? Again, I wonder what their overall strategy is for all of these partnerships/moves.

    Posted 28 Jan 2009 at 8:19 pm

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