eHarmony registrations see 20% increases in 2008; membership (probably) now at 25 million.

This is according to the LA Times story “No recession for online dating sites,” dated 28 December 2008.

Our membership graph tells us there were over 5.3 million registrants from January to December 2007. A 20% increase will therefore peg the current eHarmony membership to “over 25 million”. This figures to “22 thousand registrants a day” from April to December.

eHarmony stopped publishing membership figures in April 2008 — we don’t know why.

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Trackbacks & Pingbacks 1

  1. From Is craigslist or eHarmony the Right Model for Enterprise 2.0? : Andrew McAfee’s Blog on 23 Feb 2009 at 9:31 am

    [...] eHarmony’s approach to connecting people is to first collect a large amount of structured data from them, then have the people themselves sit by while computers and algorithms go to work on this data. The company claims a great deal of success with this approach and has become popular, with perhaps as many as 25 million members. [...]

Comments 1

  1. Pyke wrote:

    Would someone please ask them what their membership numbers are now?

    If we’d be skeptical about this for a sec…

    “Craigslist personals postings and eHarmony.com registrations have each seen 20% increases in 2008. Match.com has seen an even larger spike; its memberships were 22% higher in December than they were in the same period last year.”

    The 20% increase could be on a shorter period, say November 08 versus November 07, not the entire 2008.

    Posted 30 Dec 2008 at 11:57 pm

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