eHarmony Blog.comNMA.CO.UK — Nov 13 — The 30-minute test will take users through 56 questions, some based on images. Early results show 88% of members were completing the test. Earlier this year eHarmony launched a compatibility-matching product following a research partnership with the Oxford Internet Institute. Full article
[via OPW]
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They have have added a new feature, called "Daily 5" where they automatically match you with 5 members and you must choose Yes/Maybe/No when presented with them. This is almost verbatim what they were/are using in Chemistry.
The visual personality test description seems to be the same thing that Chemistry was using, too. It seems as if parts of Chemistry.com are being integrated into Match.com, possibly because Chemistry.com isn't quite the cash-cow they hoped for?
Is this indication that Chemistry.com is a flop? It has been a long time since we have talked about Chemistry vs. eHarmony. I wonder if this eventually means they are going to phase out Chemistry.com in favor of a revamped Match.com.
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