From Reuters: Web dating company finds Brits value sex and in-laws

eHarmony UK launches “this week”.

Web dating company finds Brits value sex and in-laws

… Before going live in Britain, eHarmony spent about a year working with researchers at England’s Oxford Internet Institute to gather compatibility characteristics unique to Britain by interviewing married couples.

The company also offers online dating services in Canada, and said it would likely start in other European countries outside Britain next year.

But finding the right research partner is as essential for eHarmony as it enters new markets as it is for singles seeking love, said Waldorf, who is still married to his first wife — a friend of a cousin whom he met on a blind date.

“We can’t move forward until we’ve found the right partner.”

Read the rest of the news article, dated today 6 October 2008

Similar article: Matchmaker, matchmaker make me a match . . .if the algorithms agree from The Times UK, 6 October 2008.

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