Mark Brooks and Dave Evans are two of the web’s most prominent online dating industry analysts. Here are their thoughts last week about eHarmony:
Mark Brooks says,
- Waldorf says eHarmony has passed the minimum requirements for an IPO, but it has no capital needs at present.
- Mary.com could be an attractive target for an eHarmony acquisition.
- It is possible that eHarmony is hesitant to go public because of its failed foray into social networking businesses.
- It’s also possible that eHarmony is lying low because of Chemistry.com’s ad campaign last year.
Dave Evans says,
- Going public will be a disastrous move right now.
- eHarmony has a strong balance sheet, solid leadership and a fairly clear vision for moving forward.
- The Chemistry campaign didn’t perform as well as expected. eHarmony and Chemistry are exactly where they were 12 months ago.
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