eHarmony Blog.com
They will have to rewrite a lot of the site and their marketing materials and remove mention of what was a selling feature. For instance, they have to reshoot their 5 Keys video.
Thanks to Diana for giving us the heads up.
More on this later as we investigate.
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Half Sigma reveals eHarmony’s secret 1 minute, 9 seconds agoI guess it is only a matter of time before older members get the heave-ho and can not do this. 
My guess is that one of two realizations prompted this:
1) Site was slow, so they started poking around to see where they could optimize and pick up some speed. It was taking additional processing time to run the queries to do so (and costs more money to keep additional servers up and running to do so) and thus, this feature gets the axe for new members.
2) No one was using it by their accounting, so axe it
3) [tongue-in-cheek] Icebreakers are overwhelming the system so they needed to cut something else to keep them going 
#2 would be interesting to track. It seems as if there are far fewer people who are hiding photos these days based on the matches I’ve been receiving.
Knowing that this is a fact may be helpful to tell you how “fresh the produce is”. Hidden pictures means they have been in the system long enough that it was an option and most likely, if they don’t respond anytime soon, they probably won’t, at all.
They started out but not even having the option to share photos (before my time), then sharing photos with the option to hide and now, you have no option to hide and if you don’t have photos posted, well…you probably aren’t going to get responses (see also: every other dating service).
This may be another marker of a somewhat disturbing trend we have noted. I’m not sure exactly where it started (the icebreakers?) but that eHarmony has become consumer driven and less about the quality product based on research, unless they have been doing ongoing research and that is why things are changing. I would like to know/see if that is the case or if they are just pandering to the masses to continue to collect more money.
An alternate explanation is the initial lack of photos was it was a faux pas on their part and they “translated” NCW’s books incorrectly to electronic format. Going on memory, NCW doesn’t say to ignore physical attraction (that, in fact, would be a bad idea in terms of selecting a partner) but that the success of a long-term relationship is that you are “close” in terms of where you lie on a scale of 1-10 and how you rate each other, which in fact, necessitates photos.
(Photo credit) 
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