An email from eHarmony Customer Relations: On making up matches

(From Nancymargrit: “A while ago I created a board called “I’m convinced” I finally received a response from them and I’d like to share it with everyone. It doesn’t solve my specific problem, but it may answer questions that other people have.”)

Dear Nancy,

Thank you for contacting us about this important matter. My name is Ross; I’m a Specialist for eHarmony Customer relations and I want to address your concerns immediately.

First, I want to assure you that eHarmony does not, and will not, under any circumstances, falsify or otherwise manipulate our matching. We will not send ringers designed to entice users into subscribing, and we will never intentionally match people who wish not to be matched. All matches you receive are unique profiles, created by the person who took the personality test and was accepted into our service, and these profiles are absolutely not created by eHarmony staff. However, communication between matches is entirely voluntary. We do not force communication to occur, nor do we have any means to encouraging or discouraging users to communicate, or close, certain matches. Whenever any of our users decides to close on of their matches, they are able to select their reason for closing that match from a list that includes such reason as:

  • I think our family backgrounds are too different.
  • I don’t think our Must Haves and Can’t Stands fit.
  • This match never responded to my request to communicate.
  • Because I was put on Hold. … and of course, many others.

Unfortunately, we do not have a means of forcing our users to select a particular reason for closing their account. Occasionally, a user may accidentally select the wrong reason. It’s also possible that the user simply selected a reason based upon expedience, instead of selecting the most accurate reason. We do completely understand the confusion this may cause, and we are taking steps to encourage all users to carefully consider their decision before closing a match out. In addition, you will occasionally be closed because your match is pursuing communication with another user. I understand this may be confusion, but it is an ordinary occurrence.

Please note that we allow our users total control over their accounts, including whether or not they are set to receive matches. eHarmony does not have any ability to guess when a user is ready to turn off their matching, nor would we presume to. Therefore, from time to time, a user who has chosen to concentrate on one particular match may forget to turn off their matching. The result is that they may receive matches even if they did not wish to. At this point, they will be forced to close the match. Again, we do regret any confusion but this is within our policies and procedures.

Of course, I’m happy to investigate the possibility of a technical problem.

Please let me know about which match you’re writing, and I’ll be happy to assist you further. I hope I’ve been able to put your concerns at ease. If you have any further questions or concerns, please don’t hesitate to write. We thank you for your patience and understanding.

Sincerely,

Ross L.
eHarmony Customer Relations

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Comments 5

  1. bubblenix wrote:

    I must admit that this is probably the smartest email reply from eHarmony I’ve ever seen. If this is not a canned response and Ross really wrote this, he deserves a pay increase … and be reassigned to review and revise the eHarmony Help screens, Guided Communications screens and more.

    He actually answered exactly what Nancy asked about and he sidestepped no issues.

    One nitpick: he said, “… we are taking steps to encourage all users to carefully consider their decision before closing a match out. ” I wonder what these steps are, because I’ve never seen any changes in this area.

    Thanks for posting this.

    Posted 14 Aug 2008 at 9:26 pm
  2. joann wrote:

    i keep getting matchs sent to me that are wwwaaayyy out of my range that i have set!

    Posted 26 Dec 2008 at 6:57 pm
  3. Joe wrote:

    Remember, they don’t need to ‘force’ anyone to do anything… they simply compare the cost of televising their commercials against the revenue they will receive from advertising dollars when they claim that there are over
    20 million registered users (of which I am assuming only 1 million pay, and maybe 2 million sometimes visit). They only have to tempt people to try a ‘free weekend’ or ‘register free’ in order to artificially inflate their membership numbers, and then subject members to advertising on their web pages… the pages subscribers Pay to view!!!

    Posted 10 Jun 2009 at 8:38 pm
  4. SincerelyEthical wrote:

    It would be ok if they told us which matches are subscribers. Until they do that, it really is frustrating and most of us who live busy lives with hectic schedules simply don’t have the time to write to Everyone, hoping someone will be able to reply. People appreciate the truth, which typically results in goodwill…. and goodwill goes a long way.

    Posted 29 Sep 2009 at 2:20 pm
  5. SincerelyEthical wrote:

    I believe the matches sent are all real people who, at the time, thought it was a good idea to take the questionnaire and/or were just curious about eHarmony in general. The problem is, the vast majority of them either look but never pay, or didn’t bother to look beyond the first few matches that are immediately sent. The service is great in theory, but not very practical for most of us who are too busy to weed through them all to find a diamond in the rough.

    Posted 01 Oct 2009 at 10:46 am

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