(Exactly one month ago, right here, I asked Suzanne Nagel, Sr. Director of Marketing of eHarmony (bio) (email@example.com), who revealed in a magazine article that eHarmony’s subscriber conversion rate for 2004 is 24%, to share with us the figure for 2007. I’m not surprised at all that she ignored our inquiry. For this post, I will use information from their June 2008 advertiser kit.)
In 2007, of 100 of those who visit eHarmony, 5 actually subscribe. Of 100 of those who subscribe, 30-40 find marital partners in the service.
I came up with this figure based on statistics available in 2007.
- 238 members marry per day.1
- eHarmony had a 5% conversion rate. 2
- 11 to 16 thousand members joined every day.3
I then calculate “marriages per new subscription per day”; using the above information, it’s 238 per (5% of 11K-16K) per day = 30% to 43% per day.
This is like saying 11-16K people applied to Princeton this semester, but only 550-800 were accepted this semester, while at the same time only 238 graduated. The ratio of graduates vs. enrollees this semester is 30-43 is to 100.
So, therefore, marginally, 30-43% of those who pay up find their marriage partner in the service. Wow.
(Disagreeing with this figure? It isn’t jiving with personal experience? Please contact eHarmony (626) 795-4814 and ask for their 2007 conversion rate.)