Ron hit the nail right on the head when he said this yesterday. Do you notice that half of your matches don’t view and four-fifths of your matches don’t reply?
eHarmony’s slogan is backfiring at its customers.
eHarmony has allowed the pool to fill with people who aren’t even looking for serious relationships. All its registrants ever intend to do is “review your matches free.” The ad even asks, “Aren’t you curious whom you’ll be matched with?”
Thousands of people “reviewing their matches free” — that is definitely gonna hurt eHarmony’s pockets.
The company should seriously re-examine its selling point “Meet quality singles sincere about finding a meaningful relationship.” …
(How about replacing it with “Meet quality singles who are reviewing matches free”, huh?)
… or change its slogan before it’s too late.
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